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Nerd Nite Austin - Scanning the Globe with QR Codes

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Rachel Youens

on 6 August 2010

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Transcript of Nerd Nite Austin - Scanning the Globe with QR Codes

QR Codes This is not a crossword puzzle and it's not a type of camouflage It's a real world hyperlink www.link.com History The competition Uses for qr for fun..... For business... Fashion Food Farms Created in 1994 by Japanese company Denso Wave with the goal of making a code that:

• could be read in multiple directions
•had a broader margin of error
•could carry more characters 1 dimension 10293847582039485 2 dimensions 1Q2W3E4R5T6Y7U8I9O0P2A3S4D5F6G7H8J9K0Lz2X4C6V7B8N9
1Q2W3E4R5T6Y7U8I9O0P2A3S4D5F6G7H8J9K0LB2X4C6V7B8N9
1Q2W3E4R5T6Y7U8I9O0P2A3S4D5F6G7H8J9K0LB2X4C6V7B8N9
1Q2W3E4R5T6Y7U8I9O0P2A3S4D5F6G7H8J9K0LB2X4C6V7B8N9
1Q2W3E4R5T6Y7U8I9O0P2A3S4D5F6G7H8J9K0LB2X4C6V7B8N9
1Q2W3E4R5T6Y7U8I9O0P2A3S4D5F6G7H8J9K0LB2X4C6V7B8N9
1Q2W3E4R5T6Y7U8I9O0P2A3S4D5F6G7H8J9K0LB2X4C6V7B8N9
1Q2W3E4R5T6Y7U8I9O0P2A3S4D5F6G7H8J9K0LB2X4C6V7B8N9
1Q2W3E4R5T6Y7U8I9O0P2A3S4D5F6G7H8J9K0LB2X4C6V7B8N9
1Q2W3E4R5T6Y7U8I9O0P2A3S4D5F6G7H8J9K0LB2X4C6V7B8N9
1Q2W3E4R5T6Y7U8I9O0P2A3S4D5F6G7H8J9K0LB2X4C6V7B8N9
1Q2W3E4R5T6Y7U8I9O0P2A3S4D5F6G7H8J9K0LB2X4C6V7B8N9
1Q2W3E4R5T6Y7U8I9O0P2A3S4D5F6G7H8J9K0LB2X4C6V7B8N9
1Q2W3E4R5T6Y7U8I9O0P2A3S4D5F6G7H8J9K0LB2X4C6V7B8N9
1Q2W3E4R5T6Y7U8I9O0P2A3S4D5F6G7H8J9K0LB2X4C6V7B8N9 30% can be blocked and it will still work •Specifications are disclosed

•Denso doesn't enforce its patent

•QR is essentially FREE Crafts If QR codes are so great..
Why aren't they everywhere in the West? 1. 2. 3. Google and LBSN Last december, Google distributed 100,000 QR code window stickers to business around the nation. These include Austin locations such as Groovy Lube and the Driskill. "I think it comes down to (the fact that) mobile is fundamentally different;

it is about connecting the person to the physical place"
-Miranda Prescott,
Google head of geomarketing Shortly after, Google released its own phone, the Nexus One. The first batch featured a QR code on the back Most recently, Google has added the option to instantly create a QR code with your short link by adding QR to the end of a goo.gl short link Location Based Social Networks The question is: when/if Facebook will enter LBSN. If they do, they have already expressed interest in QR and could make it their hook. Publishing and Print Conferences Tourism and Government ShotCode •Carries less data
•Reads from angles
•Proprietary. First used promotionally by Heneiken High Capacity Color Barcode •Created by Microsoft
•Can contain more information since it uses color
•Slightly more complicated to produce since color has to be precise, but can also be done in monochrome. SnapTag and JagTag •"No need to download an app" because you email in the code to a certain number
•Give advertisers a safe branded opportunity, but confuses the marketplace and in general is NOT easier Harper Collins publishers are working with QMCodes to help create mobile content for books centered around QR codes. Many magazines and newspapers, including the local Chronicle, have found QR codes to be a way to make print interactive. A giant QR code was recently used as a mobile call-to-action point in Times Square agaainst BP's oil spill and garnered 117,000 petition signatures How do I QR? If it's high stakes, don't risk it. Use short link and text code as well and measure them against one another. Make sure it links to a mobile site 4. Long Beach Peninsula State of Arkansas SXSW 2010 employed QR codes as a way to cut the paper trail in networking. The campaign had 10,000 scans during the course of the festival but it was not entirely a success... The codes allowed SXSW attendees to follow one another through SXSW site. But initial arrival at login page put people off. Just outside Austin, the city of Manor has become a pioneer in using codes. City CIO Dustin Haisler has used the codes to tell about everything from the water tower in what's eating Gilbert Grape to dynamic info on city work projects. All if it cost under $1,000 and the codes are reusable. It has won many awards. Bryan is possibly following in their footsteps. Create a free trackable code at q-lytics.com Put it on a business card, a product you sell, a resume, a flyer, a music promotion Make the code big enough and give it a margin. Hang it in a well lit area where people will have time to scan it At SXSW I also ran my own initiative. MARQR spread laminated QR tags all around Austin with incentive to win prizes for scanning. The total project cost me under $50. And it's a good thing too.... Not only did the codes have QR they also used Flook, bit.ly, Stickybits, and google maps.

What did I learn? QR needs to command attention, expectations need to be set low. Stickybits •Essentially digital graffiti, allowing you to leave information on any QR code, bar code etc.
•Launch at SXSW
•Currently in trial with Pepsi
•Bad thing is, you HAVEto use the Stickybits app Scan everyday items, from makeup to mac n' cheese, and leave images, video sound and info there. The implications could be big Packs of stickers allow you to make and place taggable and sharable. I've been using these stickers at networking events and in photobooths. LBSN can also cannibalize on QR, as in the case of Gowalla partnering with the Statesman. It all depends on how the discovery happens. stickybits neo reader tag reader inigma Zxing Rachel Youens

@rachelyouens

@ladyappapp

rachelyouens.com

bit.ly/ladyapp
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