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Fashion Decade Study (1960's to 2000's)

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by

Armin Mohammadi

on 21 August 2014

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Transcript of Fashion Decade Study (1960's to 2000's)

1970's
1980's
2000's
1960's
1990's
Fashion Decade Study (1960's to 2000's)
1960's Overview
Social upheaval and youthful rebellion
'Baby boomer' culture grew up and demanded own style
Colourful fabric, Bold designs
Challenged social traditions e.g introduced unisex clothing
Fashion became crazier, people customised every aspect
New materials introduced, new clothing produced
1970's Overview
For years, Men's fashion changed very little
Hairstyles changed and clothing changes were subtle
Things considered outlandish 10 years ago were now acceptable
Polyester was incredibly popular
Hats were no longer worn as hair was grown out
Facial hair continued, as well as chest hair
1980's Overview
More expensive tastes for the richer lifestyles
Contrary to 70's non-material ideals, money was spent liberally in the 80's
Music, film and television contributed greatly
Wealthy generation bought expensive clothes
Rebellion against the materialist values held by the rich emerged
1990's Overview
"Fashion was forgotten"
British and American influence e.g Nirvana
Men generally wore, hip hop clothing, black leather jackets, smart casual and sportswear. Whereas children wore grunge wear, Goth clothes and some had tattoos and piercings
2000's Overview
Foreign brands became popular e.g Nike, Adidas, Converse
Men often wore khakis, jeans, track suits and polo shirts
Often inspired by foreign Western pop groups and the 60's
Hoodies, Converse shoes, slim jeans
1950's and 80's fashion became popular again later on
Leather jackets, straight leg jeans, wool top coats
Mods and Rockers
British originating subculture
Rockers - 1950's Rock 'n' Roll
Rebellious looks, 'bad boys'
Mods - 1950's Jazz
'Classier, sophisticated' trend
The two groups didn't see eye to eye
They rarely met but fights were exaggerated by media
Brighton Beach riot in Victoria lead to movement dying down
Preferred weapon of choice during riot was deckchairs
Hippies
Arrived in Australia near end of 60's
Youth unhappy with mainstream social values
Opposition to Australia's involvement in Vietnam War
Peace, love and freedom main ideas
Hippie fashion in Australia inspired by Indian and African styles
Home made clothing was incredibly popular
Again, unisex ideals were seen e.g. growing hair for females and males
Hair
Men's hats went out of style
Hair was grown out long including Afros and Mop-tops
Full grown beards became most popular style of facial hair
Suits
Disco Trend
Punk Fashion
Two different types of suits were popular
The leisure suit, made popular by John Travolta in 'Saturday Night Fever'
The track suit, becoming popular in the late 70's
Sportswear was worn in general outside
Three piece get-up was also popular
It had matching pants, vest and jacket
Disco music genre spawned its own fashion craze
Youth dressed in crazy disco clothing
This reflected the social changes of the decade
Lycra, Spandex and glitter were materials used
Bellbottoms, jumpsuit, halter dresses, jumpsuits, hot pants, sequins and glitter, and platform shoes
Saturday Night Fever - You Should be Dancing
First emerged in mid 1970's London
Anarchic and aggressive movement
In line with music movement called Punk
Punk clothes suited low income lifestyles
Unorthodox as it deliberately deconstructed garments into new form
Till punk, fabrics were treated as pristine and beautiful materials
Punk trend continued into piercings in places other than the ear lobe
Rejection of 'prettiness' was unusual
Celebrities
Men's fashion was influenced by superstars
Introduced loud leather jackets
These jackets were sported by young teens and adults
Designer Brands
Hugo Boss and Ralph Lauren are major designers
young upwardly mobile professional person (‘YUPPie’)
Self indulgent lifestyle of the wealthy
Spending money frivolously at restaurants, clubs and events
Fitness Craze
One of the most memorable trends of the 80's
Materialistic ideals meant men wanted to look better
Fitness was the craze to achieve this
Men started donning tight fitting sportswear

Olivia Newton John - Physical
Romantic Fashion
David Bowie and Boy George
UK Nightclub Scene
Flamboyant and Eccentric Clothing
Hollywood
Anti-Fashion to Punk
Trends
Informal clothing became common
Simple common clothes
Grunge look on the rise
Sports clothing was very common
Australia influenced by American Sporting companies
Fabric and Accessories
New technology e.g spandex, lycra
New materials became mainstream
Natural fabric very popular e.g cashmere, silk, linen
Lyocell introduced to Australia and had a spike of success
Australian youth copied accessories from celebs
Cap and sports jerseys became popular
Tattoos and facial piercings helped promote individualism
Bandanas and slap bracelets
Work Clothes
Most companies did not require formal wear for work anymore
Traditional suit and tie became casual clothes
Manual labourers did not experience this change
Farmers would wear leather, Miners wore long T-shirts and trousers
Trends and
Fabrics
The decade of 'mix ups'
Clothing renewed from previous decades
Many trends carried over from the 90's
Globalisation brought different styles to Australia e.g Mainstream America, Middle East, East Asia
Fabrics mainly unchanged from 90's
Polyester very popular, often blended with other fabrics
Accessories
Branded clothes and accessories
Accessories often expensive
Globalisation and media promoted foreign accessories in Australia e.g Rolex, Ray-Ban
Snapback hats and piercings, tattoos were very popular among teens
Work Clothes
Generally formal wear
Dark coloured blazers accompanied with trousers
Retail often wore work uniforms
Smart casual wear was common
Full transcript