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Bernard Coldeira

on 15 February 2016

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Testimonials usually involve celebrities or other respected people endorsing or officially supporting, a product or idea.
Name-calling is exactly what it sounds like: using negative words
and bad names to create fear and dislike for people, ideas, or
Bandwagon propaganda creates the impression that there is widespread support for a thing or idea.
Propaganda Techniques
Tuesday, December 2, 2014
Vol XCIII, No. 311
What is propaganda?
Propaganda in the Media
Glittering generalities use simple, clever slogans that appeal to peoples’ emotions. These general statements are easy to remember but hard to verify because they offer no facts.
Glittering Generalities
Propaganda is media that uses carefully
crafted messages to manipulate people’s
actions and beliefs. It has one purpose, and one purpose only: to persuade you.

The term “propaganda” first came into common use in Europe as a result of the missionary activities of the Catholic church. In 1622 Pope Gregory XV created in Rome the Congregation for the Propagation of the Faith.

In the early uses of the word, propaganda was used in honorable mentions and for good, but modern times has deemed it more selfish and deceitful.

*Did you know the average teen is exposed to over 3,000 advertisements per day?
Card Stacking
Plain Folks
Glittering Generalities
Card Stacking
Plain Folk
The transfer technique uses your feelings about one thing to get
you to feel the same way about something else. Transfer can use
a positive image to persuade you to like something or a negative
image to persuade you to dislike something.
The plain folks technique is designed to send the message that a product or person is “just like you.”
Card stacking uses facts and figures to show one side as positive and the other side as negative.
American Historical Association. (2013). The Story of Propaganda. Retrieved from http://www.historians.org/about-aha-and-membership/aha-history-and-archives/gi-roundtable-series/pamphlets/what-is-propaganda/the-story-of-propaganda

Archer, B. (n.d.). Propaganda [Electronic Image]. Retrieved from http://www.glogster.com/brandonarcher/propaganda/g-6mdqqre1gcomdc7b5jc5ma0

Cornwell, R. (2012, July 14). Yes we can! The US election posters that won voters' hearts [Electronic Image]. Retrieved from http://www.independent.co.uk/news/world/americas/yes-we-can-the-us-election-posters-that-won-voters-hearts-7939082.html

Cotton, T. (2013, October 7). Cotton for Senate: Good for the Gander TV Ad [Video File]. Retrieved from

Cotton, T. (2014, May 28). Tom Cotton Ad: "Deep Roots" [Video File]. Retrieved from

Cotton, T. (2014, September 18). Tom Cotton Ad: Listened [Video File]. Retrieved from

Fact or Fiction- Propaganda in Politics. (2012, February 1). [Electronic Image]. Retrieved from http://mediainpolitics.wordpress.com/

Give Us Liberty 1776. (2011, January 16). [Electronic Image]. Retrieved from http://giveusliberty1776.blogspot.com/2011/01/america-is-on-to-this-fraudquotes-like.html

Glittering Generalities Ads. (n.d.). [Electronic Image]. Retrieved from http://galleryhip.com/glittering-generalities-ads.html

iCivics. (n.d.). Propaganda: What's the Message? Retrieved from https://cdn.icivics.org/sites/default/files/uploads/Propaganda.pdf

Joel. (2012, December 25). The Campaign [Electronic Image]. Retrieved from http://joelswagman.blogspot.com/2012/12/the-campaign.html

Political Propaganda Romney. (n.d.). [Electronic Image]. Retrieved from http://imgarcade.com/1/political-propaganda-romney/

Propaganda. (n.d.). [Electronic Image] Retrieved from http://cashkhalifa.weebly.com/propaganda-techniques.html

Pryor, M. (2014, August 25). "Emergency Response" [Video File]. Retrieved from

Pryor, M. (2014, April 29). "Protect" [Video File]. Retrieved from

The Writer's Pulse. (2014). Forms of Propaganda: Testimonial and Expert Opinion [Electronic Image]. Retrieved from http://www.writerspulse.org/forms-of-propaganda-testimonial-and-expert-opinion/

Veracifier. (2007, November 18). Mike Huckabee Ad: "Chuck Norris Approved" [Video File]. Retrieved from
Tell Me Your Thoughts on these Propaganda Political Campaign Ads
Who is quoted in the testimonial?

Is this person actually an expert about this product or idea?

Does the product or idea have value without the testimony or endorsement?
Ask Yourself...
Ask Yourself...
Does the message provide reasons for joining the

Is there any evidence for or against joining in?
Ask Yourself...
Ask Yourself...
Ask Yourself...
Ask Yourself...
Ask Yourself...
Who is being called what?

Is there a real connection
between the names and the person/idea being attacked?
What do these slogans or catchphrases really mean?
Are facts being changed or left out?

What other
pieces of information do I need to make an informed decision?
Can I trust the person who is speaking or acting?

What are the person’s motives for visiting this place?

Is this person really just like me?
What is the image trying to get me to feel?

Is there an actual connection between the image and the person or product?
Group Exercise
1. What do you see as common/different between these two campaign ads?

2. Did you notice any techniques used that you have scene prior to these videos?

3. Do you feel that these videos tell the whole story or explain what each candidate has to offer?

4. Would you be able to vote for one of these candidates after viewing these videos?
Full transcript