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Transcript of Facebook

facebook
Your Story is Now
Instagram?
Instagram’s mission statement: “To capture and share the world’s moments”

Multimedia
User Base
Competition
Mobile
Where We're At


Linksters:

Pew Center’s Internet & American Life Project Omnibus Survey conducted December 13 to 16, 2012, on landlines and cellphones.
61% of facebook users have voluntarily taken a multi-week break from the site.

8 of the 37 risk factors identified in our annual report involve users voluntarily leaving or reducing their use of Facebook
Google+
Twitter & Vine
Finances
Additional Information
Sources
Pew Center’s Internet & American Life Project Omnibus Survey conducted December 13 to 16, 2012, on landlines and cellphones.
http://thehiringsite.careerbuilder.com/2010/09/22/get-ready-for-the-next-generation-of-workers-linksters/
https://www.facebook.com/facebook/info
https://www.facebook.com/facebook
-bored-of-facebook-2013-3
McGraw Hill Facebook Quarterly Earnings Report

Instagram’s Valuation: $500 M (3)
Instagram’s Purchase Price: $1 B(4)
Change in price: POTENTIAL due to Google as competition (5)
User base growing at a higher rate than Facebook was (6)
Ad revenue up - member growth Instagram and Facebook Mobile (7)
The Purchase
Facebook and Instagram - vision aligned
Facebook decline, needed more user data (8)
Immediate addition of 30M iOS users (9)
Future addition of 50M Android users (10)
130 M users now (11)
Integration of technology and simplicity in both apps (12)
Edge over Google (13)
Reasoning
Both the purchasing and purchased companies benefited (preservation strategy)
7/30/2013 peak stock price: $37.96
7/30/2013 closing price: $37.63
IPO: $38
Making up for lost ground with mobile ad revenue
M&A
http://techcrunch.com/2013/06/20/to-thee-i-do-commend-my-watchful-soul-ere-i-let-fall-the-windows-of-mine-eyes/
https://www.facebook.com/facebook
http://techcrunch.com/2012/04/09/right-before-acquisition-instagram-closed-50m-at-a-500m-valuation-from-sequoia-thrive-greylock-and-benchmark/
http://dealbook.nytimes.com/2012/04/09/facebook-buys-instagram-for-1-billion/?_r=1
http://techcrunch.com/2012/04/09/facebook-to-acquire-instagram-for-1-billion/
http://dealbook.nytimes.com/2013/05/02/instagram-deal-is-looking-better-and-better/
http://bits.blogs.nytimes.com/2013/07/25/facebooks-stock-soars-amid-rosy-growth-expectations/
http://www.forbes.com/sites/kashmirhill/2012/04/11/ten-reasons-why-facebook-bought-instagram/
http://www.forbes.com/sites/onmarketing/2012/04/11/what-facebooks-acquisition-of-instagram-means-for-brands/
http://www.webpronews.com/instagram-android-users-make-up-nearly-half-our-user-base-2013-04
http://bits.blogs.nytimes.com/2013/06/24/digital-diary-instagram-video-and-death-of-fantasy/
http://www.forbes.com/sites/kashmirhill/2012/04/11/ten-reasons-why-facebook-bought-instagram/
http://www.forbes.com/sites/kashmirhill/2012/04/11/ten-reasons-why-facebook-bought-instagram/
http://bits.blogs.nytimes.com/2013/07/25/facebooks-stock-soars-amid-rosy-growth-expectations/
http://dealbook.nytimes.com/2013/05/02/instagram-deal-is-looking-better-and-better/
http://bits.blogs.nytimes.com/2013/06/24/digital-diary-instagram-video-and-death-of-fantasy/

Facebook’s vision: “To give people the power to share and make the world more open and connected”
Sustainability
Generating revenue from ads is sustainable as long as our innovations keep up with users' trends
Ads are sustainable (14)
Grew 250% in 4 months (15)
Instagram’s growth spurt – it passed 100M monthly users in 1st quarter (16)
130 million users uploaded > 6B photos in < 3 years (17)
Translated into 25 languages (18)

This is new gf

Orkut (Brazil - operated by Google)
WhatsApp
Glide
Snapchat
Viber
Flickr
Line (India)
WeChat (China)
Weibo (China)
Oovoo
Push the frontiers of mobile and multimedia communication and continue to generate revenue through ads.

1. integration of facebook and instagram
2. expansion of photo and video editing services
3. re-design of facebook platform to accommodate more multimedia
1. integration of facebook and instagram
2. expansion of photo and video editing services
3. re-design of facebook platform to accommodate multimedia
Easy and Fun!
Room to Grow
Automobiles
Fashion
Food/Beverage
Social Events
Technology
Tourism
Insta-editing
fun, easy interface; game-like
"For years, we've focused on building the best experience for sharing photos with your friends and family." --Mark Zuckerberg
Lets push the frontiers of mobile and multimedia communication.
Thank You!
edit your frames by cropping and cutting the frames together with your fingers
Color correct: adding effects, mixing color hues
add your favorite song
1. Integrate Facebook and Instagram
2. Offer photo and video editing
3. Focus the Facebook platform on multimedia
In Summary
User Base
1.11 Billion Users, and Growing
1,056 Million MAU's
December, 2012
618 Million DAU's
+
Active Users in Australia fell from 11.8 to 11.5 million (News.com.au)
27% of facebook users say they plan to spend less time on the site. Young people are most likely to say their time spent on facebook will decrease.
28% of facebook users say the site is less important to them than it was a year ago
Linksters
-Born 1994 onwards
-More connected than previous generations
-20 million in the US
- 18% of the world’s population
-My Facebook friends: 1,585
-Linksters on my account: about 100 are linksters and many of them have snapchat and instagram
-Facebook is losing popularity among teens (Piper Jaffray Companies, PJC -Snapshot Report)
34% say the amount of time they spend on the site has decreased over the past year.
The Linksters
Aly Khan, 16
This is Aly Khan’s new gf

Aly Khan has Facebook, formspring, twitter, snapchat, and glide, skype, oovoo and google+.
AK’s last facebook status update: June 6
AK’s last facebook comment: yesterday
AK’s last snapchat:

-
Linksters
-Born 1994 onwards
-More connected than previous generations
-20 million in the US
- 18% of the world’s population
-My Facebook friends: 1,585
-Linksters on my account: about 100 are linksters and many of them have snapchat and instagram
-Facebook is losing popularity among teens (Piper Jaffray Companies, PJC -Snapshot Report)
The Linksters
Aly Khan, 16
This is Aly Khan’s new gf

Aly Khan has Facebook, formspring, twitter, snapchat, and glide, skype, oovoo and google+.
AK’s last facebook status update: June 6
AK’s last facebook comment: yesterday
AK’s last snapchat:

Mobile
As of May 2013, 91% of american adults 18+ own a cell phone, and 56% of those own smart phones.
Only 61% own laptops, and only 58% own desktop computers
680 million MAUs used Facebook mobile products in December 2012, an increase of 57% from December 2011.
VS.
Competitive advantage:
- We measure our user base as a percentage of the world’s population!
- We have changed the way we think, as a society, about social connections.
- We have connected people in ways that were never before possible. We help people tell stories.
- Continuing our entrepreneur mindset

213 million users (and growing)How much $ they make: ~$582M in advertising revenue
What’s different: Character limit 140, decline of Vines
Don’t forget: Vine videos are 7 seconds, a ‘science’ in itself
343 million users
How much $ they make + how: AdWords, AdSense
Don’t forget: Google’s users include YouTube
Linksters = plugged in to the max

We have an edge, but the competition is stiff.
Mission & Vision
Facebook’s Mission: To provide a safe, clean and beautiful environment free of economic barriers that all individuals, regardless of age, special need or disability, can come to and enjoy.

Facebook’s Vision: to give people the power to share and make the world more open and connected.
Taking Pictures with Instagram allows their users to feel like artists who capture a specific moment in their life
integrate
everyone is an artist
Why Instagram?
Sustainability
Acquisition
Room to Grow

Strategy Summary
Expand Our Global User Community
Build Great Social Products
Advertising
Mobile Monetization
M&A
40% Increase in Revenue
Invest $9.5 Billion to R&D
Multimedia Era
Prediction
Instagram growth rate
$ $ $ $
Now is the time for facebook to revolutionize storytelling - to go beyond words by integrating multimedia in exciting and innovative ways that will let our users fly.
Full transcript