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Transcript of Family Guy
Catering to stockholders vs viewers
Creative freedom vs traditionalist nature
Collaborations with Competitor- Crossovers
What kind of work environment does it work in ?
when is it successful?
13th season, Episode one : The Simpsons Guy
Each party still has to maintain its edge
The Simpson's Guy
Advantage of leveraging networks
Bart's prank calls to Moe
Similar content with different ways of implementation
Then and Now
Areas of Analysis:
1. Strategies to Adapt & Expand
2. Competitor's strategies
3. Culture & Strategy
4. Culture mismatch
Family Guy's inimitable competitive advantage is its strong "fit" with its loyal audience
Continuous support attracted both Fox and Cartoon Network
Family Guy's strategy to focus on its vision of the future: Free episodes for promotion on CN
Need-Based Positioning vs. Variety-Based Positioning
Increased references to pop culture
Further differentiated itself
Overview of Family Guy:
Created by Seth MacFarlane
13 years of success
Bounced back twice from cancellation
Expanded its audience
Strengthened its culture
Strategy hinges on the objective to make FOX compete with ABC, NBC, and CBS
1990s - FOX competing effectively!
FOX and Family Guy: friend or foe?
Getting back on the air:
Expansion Tactic: Appeal to Pop Culture
References to modern public figures
Family Guy has succeeded in sustaining and expanding it's empire.
Humor once focused on the characters and dated references, but now encompasses pop culture and topical subjects.
The show has caught flack for insensitivity, but MacFarlane insists that Family Guy purpose is to make people laugh.
In the face of controversy, fans will continue to
remain loyal to the characters that they've
watched grow and develop over 12 years.
Integrating Culture With Strategy
1) Take advantage of its strong bond with its audience
2) Complementary Products
3) Keeping the atmosphere alive
4) Continuous replays
5) Compelled Fox to listen to the needs of its audience (adjust supply according to demand)
The "Typical" Family
Fluctuating power distance
Espoused values reflective of both hierarchy and power distance
Adaptive vs. non-adaptive culture
"Oh my God! that's amazing. That's the coolest thing ever! Hey, I want to try"- Stewie
- Surpassed The Simpsons?
retelling fables: red riding hood, jack & the bean stock, cinderella
Family Guy and the SImpsons
- Similar Content
- Unique Implementation of Strategy, Operational Effectivness
- SXSW Festival Interview
- Use of cutaways
- Inspired By Homer's Land of Chocolate
Homer's Land of Chocolate
Differences in comedic Style
"There were things like that they used sporadically... they were so memorable... So I thought there's a way to do this structurally" - Seth MacFarlane
- Family Guy employed cutaways
- The Simpsons maintained a linear plot line
- Traditional Linear plot line not enough?
Sustainability of Operational Effectiveness
Family GUy's success
-Operational effectiveness not sustainable, simply raises the bar for competing firms
- Who is to say a rival series would not employ heavy usage of cutaway scenes as well?