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How smartphones and mobile devices are changing our habits?

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by

Güneri Çınar

on 17 October 2012

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Transcript of How smartphones and mobile devices are changing our habits?

Mobile Media Consumption A new wave of mobile consumer behavior is creating dramatic changes. Media Trends Mobile Advertising and Commerce Trends Conclusion Questions Market Implications Güneri ÇINAR Media time spent
%27 on mobile
%22 on TV
Top mobile activities
Social media
Entertainment
Games %66 of users think mobile advertising is better.
%53 of users use mobile commerce
Estimated mobile commerce user will raise up to %76 Mobile-optimized, mobile-centric content
Mobile commerce
Mobile as a new media channel
Provide to reach targeted users
Mobile ads Mobile shopping
Mobile payments
Mobile TV
Mobile Advertisement
Full transcript