Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Brand Identity | Case Study
Transcript of Brand Identity | Case Study
MADALI is a premium hair extensions brand that manufactures and distributes 100% virgin human hair extensions and accessories procured fair trade from the Philippines.
“Madali” is the Filipino translation of “ease.” It was chosen as the brand name to signify the product origin and one of its key attributes, as well as differentiate among the very penetrated market of brands offering Indian and Brazilian. However, no other brand elements were in place; the initial image used as a logo was made in PowerPoint. The company saw the need for improvement.
Probed client for brand background, unique selling points, and considerations; it was key that logo felt both exotic and luxury. These insights were then further validated by a three-part logo study of today's popular ethnic hair care brands, top-selling salon brands, and direct competitor hair extension brands. The logo design briefing and creative process was led identifying specific visual communication priorities including: have a touch of an African/ethnic element, be bold and unique, and have promise as an icon.
Through solid art direction in just over 2 weeks, an identity was delivered to elevate the logo and brand image to reflect premium position and a luxury persona. The logo incorporates stylized font treatment, striking color that stands out, and a strong tagline.