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Zain Group Proposal

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Transcript of Zain Group Proposal

February 2016
Zain Group Proposal
Cooperative Marketing Project
Next Steps
Deliverables from Falafel Games

Requirements from Zain Group

Proposed Cooperation
How can Zain tap into these streams?

Level Unlocked?

Ad Networks

App Stores
Game publishers spend the majority of
US $700M
p.a. in the MENA on ad networks in order to attract users to their games

These users are Zain’s and they are coming to games over
Zain’s networks
Application Stores collect more than
US $680M
p.a. in the MENA from users

These users are Zain’s and are paying over
Zain’s networks
Full transcript