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AAD 565, Unit 10: Internal Engagement Benefits Financial, Marketing and Programming

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UK Arts Administration

on 26 November 2018

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Transcript of AAD 565, Unit 10: Internal Engagement Benefits Financial, Marketing and Programming

Unit 10:
Internal Engagement Benefits:
Financial, Marketing, and Programming

1. Institutional Benefits
2. Internal Benefits - Financial
3. Internal Benefits - Marketing
4. Internal Benefits - Programming
Direct Financial Benefits
Increased Earned Revenue
Decreased Expenses
Indirect financial benefits
Indirect financial benefits
Contributed Revenue
Short term
Short term
Grants
Sponsorships
Donors
Donors
Long term
Sponsors and donors
Endowments
Visibility
Media Coverage
New Constituents
Concentrated Focus
Shared Efforts
New Marketing Relationships
Word of
Mouth
Trust
Risk
Experiences
Partnerships
Business Model
Full transcript