Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Creators of the Lost Art (i.e., Awesome Content)

No description
by

Becky Tumidolsky, MAPW

on 15 December 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Creators of the Lost Art (i.e., Awesome Content)

STEP EIGHT:
Great Content: It's a Dying Art.
The art of great content--
the kind that enlightens, entertains, and brings value to readers
--may not be
lost
. But it's definitely
dying
.
STEP ONE:
STEP TWO:
Shrewd content creators
don't start plotting a course till they know the lay of the land.
Creators of
outstanding content
don't stoop to

parroting content they've seen before.
STEP FOUR:
Time to Plot a New Course.
Creators of the Lost Art
are fearless. They're shrewd. And they're driven by a spirit of adventure.
The
good stuff
is getting buried in a growing avalanche of:
self-serving boilerplate;
"me too" content; and
uninspired mush.
In their quest for content excellence, they chart their own course.
Let's follow their thought process, step by step.
Creators of
great content
have no use for it, and it only weighs them down.
STEP FIVE:
Content adventurers
gravitate toward unusual landmarks, including (and especially) those their clients miss.
STEP SIX:
The
best content creators
know that little epiphanies lead to big breakthroughs.
STEP THREE:
Content masters
draw strength and energy from their clients' core values, industry distinctions, and branding goals.
STEP SEVEN:
Content crusaders
don't get mired in details. They focus on the big picture to create a contextual framework for the work they do.
B2B Content That Delivers
http://wordsineffect.com
Leave Canned Boilerplate, Spin, and Industry Jargon Behind
Orient Yourself by
Asking the Right Questions
Ignore Low-Hanging Fruit.
Zero in on Interesting Features.
Be on the Lookout for
Unexpected Detours.
Soak Up Your Clients' Rays.
See the Forest for the Trees.
Use every tool at your disposal (data + empathy + creative energy) to
craft narratives that resonate.
Follow these steps, and your
content treasures
await!
Full transcript