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Formula 1 Presentation

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Guillaume Trounson

on 13 May 2015

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Transcript of Formula 1 Presentation

Formula 1 Presentation
History of F1

Modern day Formula 1

Rules & Regulations

Organisation of the F1 industry

The Competition Process amongst Constructors

A F1 team’s development strategy

Is motor racing an appealing model for other sectors?

Conclusion

References
Outline

Modern day Formula 1
Motorsport Valley (MSV) UK is a national business cluster of motorsport in the UK.
2013 Figures
MSV companies run the major sectors for most world motorsport series
MSV 2013 FIGURES

Annual turnover: £9bn
Companies: 4500
Products or services export: 87%
R&D spends: 25%
Employment: 41000 jobs
MSV UK Cluster Map
History of F1
Rules & Regulations
Organisation of the F1 Industry
The Competition Process amongst Constructors
Access to specialist staff and suppliers
Suppliers: New entrants to motorsport have also chosen to locate in Oxfordshire
Specialist Staff: The intense competition means staff are highly trained and carefully selected
Finance


Financial support, Capital & Running Costs
Marussia/Caterham Administration

Money & Sponsorship
Ferrari & Marlboro/Shell relationship


Competition for Innovation
New/extended existing knowledge through re-combination
Use of diesel engines for the 24hr Race of Le Mans
Novel Knowledge Combination
The use of carbon fibre for the moncoque construction of the F1 car
Development of an innovative process for casting titanium
Gearbox development
Innovation in Communication
Collaboration between Lotus F1 and Microsoft
Collaboration created 'Microsoft Dynamics'
Collaboration between Williams F1 and Accenture
Williams team website created to document team winning reputation and history
Is motor racing an appealing model for sectors?
Motor Racing, is an appealing partner for...

Govt.
Employment/Economy
Education/partnership

Companies/Organisations
Expansion/development
Image

Other Sectors
Private Companies
Defence, Aerospace, Medical instrumentation...


A little comparison with the Music Industry
A F1's team development strategy:
Mercedes AMG Petronas F1
Return in 2010, factories in Braxley & Brixworth
Focus on the new 'hybrid power unit' e.g. PU106A Hybrid
Over the last 20 years, very good at making engines
Since 1997 Australian GP, 109 Pole Positions, 105 Grand Prix victories
Due to new engine regulations, Mercedes have been preparing by implementing an "Efficiency through performance" strategy
Over 250,000hrs work on F1 car design, over 200,000hrs spent on production
Development Philosophy
At Brixworth is the Mercedes AMG High Performance Powertrains (HPP) Factory
"The objective of Mercedes AMG High Performance Powertrains is to win Formula 1 World Championships".

Focus is to achieve as many 'Right-First-time iterations'.
Creating a "Development Cycle"
Concept

Design
Simulation
Manufacture
Assembly
Test
Analysis
Development Cycle
"The more cycles
you can do within
a given time frame,


the faster your rate of
learning"
Conclusion
References
Key timeline:
1946 Formula One was agreed as a recognised formula.

1950 The launch of the drivers' world championship with the first race at the British Grand Prix at Silverstone on May 13. Although there were 22 non-championship races that year, only six counted towards the title. The first official F1 race, a non-championship event at Pau, was held the previous month.

1953 Argentina hosted the first championship grand prix outside Europe.

1954 New F1 regulations, limiting engines to 2.5 litres, resulted in the world championship being reinstated under F1 regulations.

1958 The first constructors' championship, and the first grand prix in Africa (Morocco).

1978 Bernie Ecclestone became the president of the Formula One Constructors' Association (FOCA).

1979 Formation of the Fédération Internationale du Sport Automobile (FISA) as the governing body for events.

1990 Adelaide hosted the 500th grand prix.

1992 The first appearance of the safety car at the British Grand Prix.

2008 The Formula One Teams Association (FOTA), an organisation representing the interests of the teams, was formed.
http://www.espn.co.uk/f1/motorsport/page/2825.html

http://www.the-mia.com/The-Industry/The-Industry
Application of F1 technology in road cars e.g. ERS
http://www.mercedes-amg-hpp.com/v/about_us/who_we_are/

http://www.mercedes-amg-hpp.com/v/about_us/what_we_do/

http://www.mercedesamgf1.com/en/team/locations/brixworth/

http://www.mercedesamgf1.com/en/team/locations/brackley/
Questions?
http://www.jamesallenonf1.com/2013/04/that-perfect-ride-the-must-have-technical-device-of-2013/
http://www.avanade.com/Documents/Case-Studies/CS-Williamsf1_477404.pdf

http://www.motorsport.com/f1/news/lotus-f1-team-use-technology-to-improve-on-the-track-426715/

Article: Racing for Radical Innovation by Aim Research

Article: New Rapid Casting Techniques for competitive motor sports.
http://www.mercedesamgf1.com/en/car/pu106a-hybrid/
The rules and regulations dictate specific limitations on the design of the cars for many reasons:
To keep the drivers safe
To keep the competition ‘fair’
To preserve the excitement and entertainment of the sport









Some of the rules:
Each team has to produce its own chassis (No heavier than 691kg,
including the driver and on average cars are 463cm long, 180cm wide and 95cm high.

Teams can only develop their engines during the winter. They must use the same engine model throughout the entire season.

Each driver may use no more than five power units during a
championship season

The car and its survival cell must pass several strict impact,
roll and static load tests before the car is allowed
to take to the track.


The Industry is one of the most technologically dynamic sports with innovation at the forefront of every teams agenda

Employs over 400 people in the design, manufacture and testing of the F1 power units (Just the engine)

Over 500 employees work 24 hours a day, seven days a week over five shift patterns

‘Radically new technologies require different input chains in terms of both knowledge and material inputs (Storper, 1995)’

Staff hold the specific knowledge, extremely sought after between teams to gain an advantage over other teams.

The geographical proximity of the teams has continued to be crucial to these processes. (http://bit.ly/1m8VkC1)

Mercedes Formula One team have only 27miles between their Team HQ in Brackley and their Mercedes AMG High Performance HQ in Brixworth

Silverstone is 8miles from Mercedes HQ in Brackley
Maximum efficiency, minimise time-wasted
Allow close communication between each research and development department
Avoid any possible design ‘leaks’ as much as possible.

Rules & Regulations will keep changing to ensure sport stays competitive, but also
safe.
Dominance of 'big teams' unlikely to change in near future, but recent problems may cause change.
SWOT ANALYSIS
Objectives of Formula One Industry:

Provide entertainment on a global scale through high-octane racing
Lead the technological and engineering innovation of automobiles


Who will take over from Bernie Ecclestone?
https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/306854/bis-14-707-industrial-strategy-progress-report.pdf
Full transcript