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Encore PR

by

Fran Matera

on 28 April 2017

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Transcript of Encore PR

Text
Text
Goal
Text
Text
Objectives
Downtown Phoenix
Inside Herberger Theater Center...
What are they known for...
Thank you!
Intimate experience
Excellence in theater
Location
Invitation Survey
7th Ave.
Buchanan St.
Roosevelt
12th St.
Differentiate

Short-term Success
Interactive element
Business invitation sent out
Room for improvement
Brand Awareness
3,512 businesses
63,494 employees
17,100 residents
15,000 students
15,000 projected residential growth by 2018
Question Examples:

First Friday Live
Interaction with community
Film Festivals
Recommendations
Short-term Success
7 million visitors annually
3,094 hotel rooms
435 added hotel rooms by end of 2017
Average age = 35
Average income = $39,782
Holiday specials
Improv show

Loyalty Card
Tickets
Food & drink
T-shirt
Performance memorabilia
360 Video
Feedback
360 Video

What type of events do you host most frequently?
Public presentations
Private social events
Corporate meals
Networking events
Etc.
Willingness to take tour of HTC and learn about event space?
Extremely willing
Very willing
Somewhat willing
Unwilling
Already book events at HTC

Rating of facilities (parking, atmosphere, etc.)
1-5 scale
How likely to book another event at HTC?
Extremely likely
Very likely
Somewhat
Not likely
Increase in event space rental
Differentiating ATC from HTC
Differentiating ASU from HTC
Implementation of film festivals
Long-term
Success
Interactive tool purchased and used
Create 3D video of event spaces
Invitation sent
Sports
The Future...
1989
Bob and Katherine
'80s
Spaghetti Western
Movie Series
Results of Survey
85% Very Likely To Re-book
Top 3
Most Events
Unique
Convenient
Modern
Full transcript