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Propaganda and The Giver

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Alyssa Pakulski

on 19 February 2014

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Transcript of Propaganda and The Giver

Propaganda and
The Giver

Propaganda: information, especially of a
biased
or
misleading
nature, used to promote or publicize a particular cause or view. Often used in politics and advertising to convince the general public.


Types of Propaganda used in The Giver
Euphemisms
Some background on propaganda.
Although generally thought of in negative terms, propaganda's original intent was actually neutral. It was designed as a way to impart information in a quick and easy format. For example, public information campaigns, posters encouraging people to vote, anonymous tip lines for law enforcement, etc...
Negative Propaganda
Although propaganda can be used for positive outcomes, it easily becomes a tool for manipulation and oppression in the wrong hands. Propaganda often presents facts selectively or uses loaded messages to further a political or commercial agenda.
Why does propaganda matter?
There are many different kinds of propaganda and it oftentimes is not obvious to the casual observer. The danger is that, if you don't know you're being manipulated, it is very easy to manipulate you.
Bandwagon
Everyone else is doing it, why shouldn't you?
Transfer
Showing an item in association with something we know, love, and/or respect to "transfer" those feelings.
Glittering Generalities
Phrases, words, or ideas that are used to make us approve and accept something without examining the evidence.
Emotional Appeal
Using the strong emotions of your audience, oftentimes fear, to manipulate them.
Euphemism
Euphemism is a word-based propaganda
technique. Instead of using words that have
a negative connotation, euphemism
instead uses bland terms to pacify an audience by making something unpleasant sound pleasant.
For example...
Wardrobe Malfunction
For example...
The United States Department of Defense used to be called the Department of War. What is the difference in the two terms?
"The receptivity of the great
masses is very limited, their
intelligence is very small, but their
power of forgetting is enormous. In consequence of these facts, all effective propaganda must be limited to a very few points and must harp on these slogans until the last member of the public understands what you want him to understand by your slogan."
Adolf Hitler

"The rank and file are more
primitive than we imagine. Propaganda must therefore always be essentially simple and repetitious. In the long run only he will achieve basic results in influencing public opinion who is able to reduce problems to the simplest terms and who has the courage to keep forever repeating them in this simplified form despite the objections of intellectuals."
Joseph Goebbels
"Propaganda becomes ineffective the moment we are aware of it."
Joseph Goebbels
Full transcript