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Communicating a company's BRAND

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by

Wallace Reynolds

on 11 December 2014

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Transcript of Communicating a company's BRAND

Obviously its pretty huge!
its what keeps a company's name,reputation, tradition and legacy from sinking out of site.

And thats what we will talk about today! We will talk about
ONE
form of Crisis communication that could help your company from sinking into oblivion
NEWS CURVE
EXTERNAL COMMUNICATION
OLD SCHOOL
newspapers, tv, radio

NEW SCHOOL
blogs, forums, utube
channels, facebook page,
twitter account,
homepage
PRESS CONFERENCE
MAJOR CHALLENGES OF A PRESS CONFERENCE

1. Knowing
how
to handle the media at your press conference.

Solution
: Practice before a video camera.( How well can you say your sorry).


INTERNAL COMMUNICATION
EMPLOYEE WEBSITES AND BLOGS

IN HOUSE MAGAZINES AND NEWSLETTERS

IN HOUSE ELECTRONIC COMMUNICATION INFRASTRUCTURES
2. Knowing
when
to hold a press conference


Solution
: NEWS CURVE
The role of Crisis Communication in a Waste Disposal Company
Full transcript