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Harnessing the Power of Social Media for Health Literacy

for the 8th Annual San Antonio Health Literacy Conference, October 5, 2012

Luke Rosenberger

on 5 October 2012

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Transcript of Harnessing the Power of Social Media for Health Literacy

Social media
toolbox Why? Responding Listening Changing
& behavior Potential
reach The more obvious answer: Communications
objectives The more subtle answer: Health literacy
objectives How? Luke Rosenberger @lukelibrarian
SAHLI 2012-10-05 Harnessing the
Power of Social Media
for Health Literacy Potential
engagement Autonomy Competency Connectedness patient
networks Social marketing principles Best practices Local stories Online
communication plan @UnivHealthSys @SaludToday @SanAntonioVAMC Apply some Build your Combine in "Mrs. Muñoz
Knows Best" #UHSrobot Define problem
Define & study audience
Create a strategy for audience
Plan intervention(s)
Plan assessment strategy
Implement and assess http://www.cdc.gov/healthcommunication "capacity to
obtain, communicate,
process and understand
basic health information
and services to make
appropriate health decisions" Self-help
tools Personalized
health info Health
portals apps for
support "information prescriptions" decision support/
skills augmentation advocacy
groups knowledge
communities Source: PwC Health Research Institute (2012 April). Social media "likes" healthcare: From marketing to social business. http://pwc.to/QK0kPM Domo. (2012 June 8). Data never sleeps. http://bit.ly/PUz9iD Sharing health literacy = PPACA 2010 image credit: James Vaughan [Creative Commons BY-SA]
http://www.flickr.com/photos/x-ray_delta_one/3981617434/ Image credit: Evo Terra [Creative Commons BY-NC-ND]
http://www.flickr.com/photos/evo_terra/5087568122/ Image credit: svenwerk [Creative Commons BY-NC-ND]
http://www.flickr.com/photos/svenwerk/858381180/ Image credit: Marc Bliuex [Creative Commons BY-NC-ND]
http://www.flickr.com/photos/39000262@N05/6515197649/ Image credit: David Rabbit Wallace [Creative Commons BY-NC]
http://www.flickr.com/photos/davidwallace/2256874441/ Image credit: NLM
http://1.usa.gov/QyNNgj Image credit: http://phil.cdc.gov (13731) http://bit.ly/hsctoolkit http://newmedia.hhs.gov audience? resources? objectives? feedback? management? measurement? Image credit: Andrew Becraft [Creative Commons BY-NC-SA]
http://www.flickr.com/photos/dunechaser/1721982928/ and beyond also:
@ClevelandClinic VA social media directory: http://www.va.gov/opa/socialmedia.asp also: @healthfinder @CDCgov @medlineplus gain personal experience
ask questions
watch & follow "role models"
develop your network
listen, search, monitor Nielsen. (2012 February). State of the Hispanic Consumer. http://bit.ly/RhJUvB By the end of this session, participants will be able to:
compare and contrast social media with other media used for health communications
identify specific health literacy objectives that can be supported by social media
explain how social marketing differs from traditional marketing
describe some best practices for planning and implementation of social media channels
connect with local and national organizations that have used social media successfully for health communications Learning Objectives:
Full transcript