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Copy of Company Business Pitch—Layers

An exclusive business pitch prezi template for our fans!
by

Hazel Mann

on 23 May 2015

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Transcript of Copy of Company Business Pitch—Layers

GOAL
Increase annual revenues to $20M by the end of 2001 in order to receive VC financing
POSITIONING
TARGETING
AIM FOR SNACKY SUSAN
Opportunity:
$1.3B
Market size:
72%, with 20% anticipated sales growth
Profits:
First year loss, then increases to 9.7% ROI
COMPANY
PRODUCT
Focus on Packaging
For the health-conscious snacker who is looking for a tasty, nutritious treat, Natureview is the yogurt of choice as it provides a silky smooth serving of calcium, protein, and probiotics (and not rGBH!) in a variety of delicious flavors without the artificial ingredients or thickeners used by the other guys. #DannonBurn #NotInMyGurt #DanNoThanks #UdderlyDelicious #MGMT411


PRICE
Comparison Shopping
SOLUTIONS


Offer exclusive certified organic option to Natural Food Stores
COMPETITION
CUSTOMERS
Udderly Delish
FRAMEWORK
Customer
Competition
Company
Segmentation
Targeting
Positioning
Promotion
Price
Product
Placement


Go into supermarket channel with GMO-free 8 oz product

Strengths
Differentiated product
Solid national distribution
Established leader in channel
Weaknesses
Revenue streams from small portion of yogurt market
Higher price point
No experience in supermarket channels
High manufacturing capacity uncertain
Sales brokers
Wholesalers/distributors
Natural Food Stores
Supermarket chains
Collaborators
Direct
Organic/natural yogurt brands
Non-natural yogurt brands
Other organic/natural snack foods
Indirect
Dairy replacements
Probiotic supplements
Non-Dairy yogurts
Healthy snacks
Junk food
Regular
Heavy
Organic/natural
Supermarkets
8 oz- 6 flavors









Natural Food stores
8 oz- 12 flavors
32 oz tub- 4 flavors








Under Development
Kid's multi-packs
4 oz cups & tubes








PROMOOOTION
MESSAGE
Emphasize the family’s unique recipe, creamy texture, variety of flavors and health benefits. Promote creative yogurt snack ideas / recipes in Supermarket weekly mailers.






MISSION
To increase brand awareness in Supermarkets to 30% and capture 1.5% market share







MEASUREMENT
Sales & Customer surveys to determine brand awareness and sales/market share results.






Social Media
BOGO for followers
Blog posts
Swag giveaways featuring
#AfternoonSpoon”

MEDIA STRATEGY
Awareness to action
Conventional Promotion
“Natureview to You: Udderly Delicious Giveaways”
10% off coupons
Advertising
Ads/feature articles
NATUREVIEW 2 U
Udderly Delish Giveaways
NomNomNombers
Expected cost per year: $3.2 Million
Place
West and Northeast US
9 Western Supermarkets
11 Northeastern Supermarkets
QUESTIONS
Yogurt...It's good for you! --J. Driscoll
Place Calc

Supermarkets Natural Food Stores
Natureview Revenue $0.44 $0.46
Broker’s Fee $0.02 (4%) $0.02 (4%)
Natural Foods Margin N/A $0.04 (7%)
Distributor Margin $0.08 (15%) $0.05 (7%)
Retailer Margin $0.20 (27%) $0.31 (9%)
Retail Price $0.74 $0.88 (35%)



NATUREVIEW
Full transcript