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TOMMY HILFIGER

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by

mami zote

on 11 September 2015

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Transcript of TOMMY HILFIGER


CHILDRENSWEAR
SUB BRANDS
Since Tommy Hilfiger introduced his first men’s sportswear collection in 1985, the brand has expanded to a complete premium lifestyle on a global scale.
Here are the lists of the sub brands:
Hilfiger Denim
Hilfiger collection
Tommy Hilfiger Tailored
Tommy Hilfiger Childrenswear
In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings.

SPRING/SUMMER 15 and
FALL/WINTER 15/16
Tommy Hilfiger latest Childrenswear collection offers a playful and spirited take on the brand’s iconic American preppy style. Classic, time-less pieces and fun, casual designs that kids and parents both love.

TOMMY HILFIGER
Founded in 1985 by Thomas Jacobs Hilfiger, leading American lifestyle brand Tommy Hilfiger epitomizes classic American styling with a fashion forward and tailored twist
Tommy Hilfiger launched in India in April 2004 through Arvind Murjani Brands, a 50:50 joint venture between the Murjani group and the Ahmedabad-based Arvind Mills. The childrenwear collection, priced at Rs 700 onwards, would cater to children in the age group of 2-14 years
In addition to the sub brands, Tommy Hilfiger launch a CHILDRENSWEAR which follow every season collection of the Hilfiger's season collection. Colour pallete and design inspiration remain same with the main collection.
SILHOUETTES
AND
COLORS
Childrenswear pieces range from casual and comfortable pants, shorts, dresses, skirts, tops and knitwear to smart pieces for dressing up, like button-down shirts and jackets –perfect little versions of grown-up Tommy Hilfiger style.
STORES
In Kolkata, Tommy Hilfiger Childrenswear showroom is located in 3 places
Quest Mall
Forum Mall
South City Mall
STORE LAYOUT
The store layout and visual merchandising at every Tommy Hilfiger store is very similar to one another, it is well litted and the lights focused on each of the garments. The garment are placed inside a wooden frame and a center display table is kept where the garments and mannequins are displayed.
FABRICS AND PRINTS
Fabrics range from knitted and woven on both boys and girls and depending on the season, the thickness of the fabric varies. Single and Double Jersey, Pique Fleece etc. are used in knitted and several variations of woven fabrics are also used.
This seasons colour pallette range from Mustards, Shades of Reds, Beige, Grey, Brown, Shades of Blue and White for Boys and for Girls, White, Shades of Pink. Grey, Shades of Red and blue are used
Different types of Prints are used according to the silhouettes. A lot of Stripe, Graphic prints and Block prints are used along with few embroideries and cutwork on the garments
AGE GROUP, SIZES
AND
PRICE RANGE
The categorization of the sizes here followed European chart.
Below are some of the sizes:
Infants to Toddlers- 86, 92, 98, 104 etc.
6 Yrs - 116
8 Yrs - 128
10 Yrs - 140
12 Yrs - 152
14 Yrs - 164
16 Yrs - 176
Price range varies according to the design, fabric and details.
For Example:
Girls casual wear range from Rs. 1099 - 2499
Dresses range from Rs. 1999 - 3999
Winter wear starts from Rs. 2499
A pleated flared skirt cost Rs. 2499
ACCESSORIES
This seasons collection include several accessories like Hats, Beanies, Baseball Caps, Bagpacks, Sling Bags, Flip Flops, Sneakers, Scarfs, Gloves etc.
THANK YOU
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