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Little Debbie

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Alysa Molina

on 27 January 2015

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Transcript of Little Debbie

Little Debbie
Ellsworth and Sharon McKee were trying to come up with a catchy name for their snacks. Bob Mosher (packaging supplier) suggested a family members name for their product. The McKee's ended up using their 4 year old granddaughter, Debbie. The logo is Debbie with her "favorite straw hat" and play clothes.
Product line
Cosmic Brownies
Zebra Cakes
Fudge Rounds
Swiss Roll
Nutty Bars
Age Group
All age groups, mostly 4-8
Market Strategies
Little Debbie's market strategies are aiming towards younger kids, using graphics such as the little girl smiling, and the presentation of the snack cakes on the box.
First impressions are everything!
Supply and Demand
Some parents want natural and healthy foods for their children so, unless Little Debbie's changes their genetically modified ingredients, Little Debbie's demand could drop causing their supply to decrease and they will begin losing money.
Alysa Molina//Geography 1st
Although the Little Debbie snack cakes are delicious they aren't healthy therefore, not everyone will buy them.
Work Cited
"Little Debbie Main Site." Sitehttp://www.littledebbie.com/www. N.p., n.d. Web. 27 Jan. 2015.

"Little Debbie Brand History." Sitehttp://www.littledebbie.com/www/docs/135.115. McKee Foods, n.d. Web. 27 Jan. 2015.
Full transcript