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Copy of Copy of Coffee shop

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Monly Lau

on 13 June 2014

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Transcript of Copy of Copy of Coffee shop

ENVIRONMENTAL IMPACT We offer roasted coffee grounds to customers for free. It can play role as air freshener.
We use compost any and all organic materials, such as from the fruits and vegetables we juice.
We use coffee mugs, tumblers for in-house orders and biodegradable cups for to-go orders. BUSINESS FACILITY Located only a block away from college MANAGEMENT AND PERSONNEL Hours of operation
Monday-Friday: 7a.m.-10p.m.
Saturday: 9a.m.-9p.m.
Sunday: 11a.m.-10p.m. Profit and loss Census Data Total Population:
Population by Ethnicity:
Hispanic or Latino: 890
Non-Hispanic or Latino: 36,301
Population by Race:
White: 34,208
African American: 1,392
Asian: 657
American Indian and Alaska Native: 87
Native Hawaiian and Pacific Islander: 11
Other: 279
Identified by two or more: 557 Population by Age and Sex:
Male: 17,925
Female: 19,266
Under 18: 6,712
18 and Over: 30,479
20-24: 5,635
25-34: 4,439
35-49: 6,099
50-64: 6,539
65 and Over: 5,620

Housing Status
(In housing units unless noted):
Total: 18,065
Occupied: 15,530
Owner-occupied: 9,715
Population in-owner occupied: 22,843
Renter-occupied: 5,815
Population in-renter occupied: 11,396
Households with individuals under 18: 3,851
Vacant: 2,535
Vacant-for rent: 633
Vacant-for sale: 224 MONLY ’S COFFEE SHOP By: Monly Hoi Ying Lau
Manage Finances within a Budget
Teacher: Susan Sucluna MISSION STATEMENT Monly"s coffee will make its best effort to create a unique place where customers can socialize with each other in a comfortable and relaxing environment while enjoying the best coffee in town. We will be in the business of helping our customers to relieve their daily stresses by providing piece of mind through great ambiance, convenient location, friendly customer service, and products of consistently high quality. Products Monly"s coffee will offer its customers the best tasting coffee beverages in the area. This will be achieved by using high-quality ingredients and strictly following preparation guidelines. The store layout, menu listings and marketing activities will be focused on maximizing the sales of higher margin espresso drinks. Along with the espresso drinks, coffee and teas, as well as some refreshment beverages, will be sold in the coffee bar. Monly"s coffee will also offer its customers muffin, small salads and sandwiches. For the gourmet customers that prefers to prepare its coffee at home, Monly"s coffee will also be selling coffee beans.
And Monly"s coffee also will be supplemented by free books and magazines that customers can read inside the coffee bar. TARGET CUSTOMERS Our coffee shop targets customers, specifically students or people working in offices located close to the coffee bar who love coffee . We also draw in customers who are looking for convenient studying or meeting location, where they can read or meet with peers without the necessity to pay cover charges. COMPETITORS Gloria Jeans Coffee
Starbucks Coffee
Michels Patisserie
Carlie Lovett Coffee BUSINESS STRATEGIES Monly"s coffee will be focused at getting new customers, retaining the existing customers, getting customers to spend more and come back more often.
Baristas will handle the sales transactions. To speed up the customer service, at least two employees will be servicing customers--while one employee will be preparing the customer's order, the other one will be taking care of the sales transaction.
To build up its customers base, Monly"s coffee will use banners and fliers, utilize customer referrals and cross-promotions with other businesses in the community. At the same time, customer retention programs will be used to make sure the customers are coming back and spending more at the coffee bar. MARKETING STRATEGY CHANNELS Blog
Facebook page
Bookstore coupon book
Ads in the newspaper
PSA’s over the radio COMPETITIVE DIFFERENTIATION 1.High quality coffee and juice.
We use compost any and all organic materials, such as from the fruits and vegetables we juice. (environment impact)

We provide fresh squeezed juices such as apple, orange, grapefruit, pineapple, tomato, and carrot.

2.We always announce the delivery date of the coffee beans and fruits to customers. This strategy builds up reliability between our shop and customers.

3.Superior atmosphere
We provide the best place to study and relax.
We have cozy study rooms and comfy couches.
We have a separate lounge for those who want to work on group projects.
Classical music plays quietly in the background and all of our furniture and décor has a luxurious feel. ANALYSIS MENU COFFEE, TEA, AND JUICE

Café Misto $2.50 $3.50
Seattle’s Richest $3.00 $4.00
Clover Brewed $2.50 $3.50
Decaf Coffee $2.50 $3.50
Iced Coffee $2.50 $3.50
Frap $2.50 $3.50
Cappuccino $2.50 $3.50
Chai Tea $2.00 $2.50
Green Tea $2.00 $2.50
Sweet Tea $2.00 $2.50
Unsweetened Tea $2.00 $2.50
Juice $3.00 $3.50
Juice flavors include in season fruits and vegetables The start-up expenses include: START UP SUMMARY Monly's Coffee Balance Sheet Monly"s Coffee have up to $500,000 to commence a business Finance Information FOOD

Banana Nut Muffin $3.00
Blue Berry Muffin $3.00
Chocolate Muffin $3.00
Banana Nut Loaf $2.50
Cheese Danish $3.50
Cherry Danish $3.75
Chocolate Éclairs $3.75 MENU MENU High quality coffee, juice Superior atmosphere Strength Study lounge Good place nearby college Student discount Weakness High price Increase competitor Opportunity People are interested in health Student need some place in which they study with their group Threaten Seasonal drawback (there are no student during summer, winter vacation) Many cheaper coffee shop around Our employees will include:
1 professional manager ($35,000/yr)
2 full-time baristas ($25,000/yr each)
4 part-time employees will be hired to fullfill the staffing needs Personnel Plan
Manager $35,000
Baristas $50,000
Employees $39,600
People 7
Total Payroll $124,600 The start-up assets of $142,320 include:
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