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The New Era of HR Marketing Technology.

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by

Anthony Cessario

on 4 November 2013

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Transcript of The New Era of HR Marketing Technology.

The New Era of HR Marketing Technology.

Agenda
Today's Mission
Discussion: Maximizing KLA-Tencor's HR Marketing resources
Action Items/Next Steps
- Review current approach
- Overview of our proposed solution
Introductions
Targeted sourcing for specific engineers
What We’ve Learned from the KLA-Tencor Team
Current HR Marketing Strategy:
Building Dialogue with prospects
- Notification of hiring events, job openings, etc.
Compiling lists of engineers to market to
- Currently tracked in excel
- Broken down by job function
- Email campaigns by job function
Is this accurate? Anything else you'd like to mention?
Social
Mobile
Organizations are Embracing New Channels for HR Marketing
Source: Facebook & University of Milan Research Study

People are only separated by 4.74 degrees

Everyone is
Connected
Communication, Compliance & Sourcing is Global
Mobile is predicted to be bigger than internet in 5 years (Source: Morgan Stanley, 2010)
Mobile is Everywhere, and Growing

Referrals
: The Proven #1 External Sourcing Channel
By 2014, mobile internet is predicted to take over desktop internet usage (Source: Microsoft Tag, 2012)
By the end of 2013, there will be more mobile devices on Earth than people. (Source: Cisco, 2013)
Social
Recruiting... Rapid Customer Adoption
Example
Results
5000 Employees x 100 Friends x 100 Friends of Friends =
50,000,000 Connections
5000 Employees x 100 Friends x 100 Friends of Friends =
50,000,000 Connections
Full transcript