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Disney's Globalization

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Danny Zach

on 14 June 2013

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Transcript of Disney's Globalization


The Happiest Place on Earth...

Exactly what they want you to think!
by Zach Shooshan and Danny Monger
Thesis: Although Disney increases trade throughout the world, the globalization of Disney is more negative then positive due to Disney's monopoly of global media, and Disney's exploitation of countries worldwide.
Disney's Increase in Global Trade
Disney currently facilitates 6 resorts in countries such as Japan, France, and China with one more resort in Shanghai on set to be opened in 2015 (Parks and Resorts)
Disney also currently runs a Cruise line that travels all the way from Alaska, to the Caribbean, to Europe and back (Cruises and Destinations).
Disney increases global trade through these resorts and cruise lines. People throughout the world attend these parks and ride on these cruise lines, and this allows for global economic relations to be developed.
New Shanghai Disney
Opening in 2015!
This new Shanghai Disney Resort will create many new job opportunities and will stimulate the Chinese economy and intertwine it with the United States Disney Corporation.
Disney Cruises
Disney Cruises travel to: Alaska, California, Bahamas, Caribbean, Europe, and the Panama Canal not only creating diversity between the places, but also with the people and therefore their currency and economy. By traveling through different countries and docking at different ports around the world. Disney stimulates the economy of many different countries.
Disney's Media Monopoly
Disney recently purchased Marvel for a price of $ 4 Billion dollars , which was yet another asset now owned by Disney (Goldman, David).
By purchasing Marvel, Disney now has a greater influence on both the United States media, and also the global media because of their now larger portfolio
Marvel's hit show, "Wolverine and the X-Men was rated the #1 show for kids ages 2-11 (Wolverine). By purchasing Marvel, Disney is not only making a huge profit off of the show, but now also has a huge influence on children from ages 2-11.
Disney's Sphere of Influence
Disney's Media Assets
Some of Disney's Television assets include: abc Entertainment Group, abc News, abc Family, ESPN, and Disney Channels Worldwide (The Walt Disney Media Networks).
Disney's Media Assets
Some of Disney's studios include: Disney Music Group, Walt Disney Studios Motion Picture, Marvel Studios, Touchstone Pictures, Pixar Animation Studios, Walt Disney Animation Studios, and Disney Theatrical Group (The Walt Disney Studios).
Disney Media Assets
Disney also own Hyperion Books which has published books such as Mitch Alboms, The Five People you Meet In Heaven, Eoin Colfer's Artemis Fowl, Rick Riordan's Percy Jackson series (Hyperion Books).
Disney's Influence
The next time that you catch a game on ESPN, read a book from the Percy Jackson series, watch a superhero movie such as the avengers, or even watch the news, remember that everything that you are viewing and reading has gone through the Disney Corporation.
Disney's Exploitation of Other Countries
After a tragic fire that had killed over 100 people and injured many more in a factory in Bangladesh, Disney has pulled all of it's factories out of Bangladesh (Fox, Emily Jane).
Abusing Their Power
Due to Disney's enormous economic foundation, they have the power to take control and abuse countries such a Bangladesh in order to make a profit.
Abusing Their Power
Instead of rebuilding the factories and helping the people who were suffering, Disney pulled all of it's factories out of Bangladesh so that they wouldn't be faced with dealing with this situation. Disney had even put fake fire extinguishers to pass safety inspections.
Exploitation of foreign workers
Another surprising aspect of the Disney Corporation is that they use sweatshops. Disney's best-selling Cars toys are being made in a factory in China that uses child labor and forces staff to do three times the amount of overtime allowed by law, according to an investigation (Chamberlain, Gethin).
Exploitation of Foreign Workers
The amount of hours that these workers are faced with working are outrageous. It is claimed some of the 6,000 employees have to work an extra 120 hours every month to meet demand from western shops for the latest toys (Chamberlain, Gethin).
Treatment of Foreign Workers
The treatment of these workers is awful. One worker was shouted at after he asked for medical attention due to an accident that he received on the production line (Chamberlain, Gethin).
Treatment of Foreign Workers
The treatment of these workers were so bad that one worker reportedly killed herself after being repeatedly shouted at by bosses (Chamberlain, Gethin).
Many of the workers in the factory were also worried about being exposed to poisonous chemicals. When they brought it to their boss's attention they were yelled at and sent back to work (Chamberlain, Gethin).
Although the leaders of the Disney Corporation may not know about every event that takes place at their factories, it is still their responsibility to protect their own workers. The entire mission of Disney is to make the world a better place. If this is their version of a better world, I hope that they will never accomplish their goal. Is the happiness of 1 child, worth 14 hours of labor a day from another child? Is saving a couple thousand dollars worth the lives of hundreds of factory workers? These facts point out a very ironic side of Disney. Through controlling the media, Disney has created a perfect image. Perfect enough to call themselves the "Happiest place on earth". But when one truly looks behind the scenes of Disney, they may not like what they find...
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