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Fashion Marketing and Communication Forever21 Presentation
Transcript of Fashion Marketing and Communication Forever21 Presentation
A: Store hoardings and transport media. R: Social Media. I: Sales promotion and digital marketing. D: Celebrity endorsements. A: Low price points. R: Hauls. More commercial UK celebrity endorsements. Pop up stores. Interactive boards and photo booths at live events. Student lock-ins. Personal shopper. Online feedback. Chandeliers. Lounge areas. Mirrors. 500 stores worldwide. Current sales revenue at $3.4 billion. Clothing exchange.