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The Glesby Centre - POL

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Manitoba/Ontario Prezi

on 14 March 2017

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Transcript of The Glesby Centre - POL

Our History

Advantages of Online Marketing
Encouraging and supporting Canadian music.
Professionals who consistently conduct ourselves in the appropriate manner.
Providing content relevant to the local community's needs and values.
Partnering with local businesses, charities, and organizations.
Hiring locally to provide career opportunities in the community we serve.
Committed to a safe and respectful work environment.
Supporting each other to achieve company goals.
Growing to serve even more communities.
"'Built by Radio"'
30 second commercials daily
Jock Talk
News/Weather/Sports
Launched in 2003
# of users: 0
# of page views: 0
# of users: 76,000 independent IP addresses
# of page views: Over 2,800,000 pages of PortageOnline consumed monthly!
Over 96% of users return
daily!
We are the #1 source of local news for Portage la Prairie and Area!
Market Realities
28.8 million Canadian adults access the internet with a computer.
Users consume 39 hours a month browsing on desktops and laptops.
75 hours a month

Over 3/4 Canadian mobile phone users own a smart phone.
Add in Mobile Browsing...
Accessibility
Engagement
PortageOnline is there with news, sports,
and weather On Demand!
Accessibility
Quality creative can engage and inform prospective clients with a call to action directing them where you want them to go.
Engagement
Frequency
Our content-integrated advertisements are visible 24 / 7 / 365
Frequency
Consistency
Reinforce the message you are sending through media with a visual presence.

Radio and Online combine to outperform
other media by


Consistency
150%
I
Internet
TV
Dailies
Radio
Market Realities
Create brand awareness 24/7
The Need
Cost-effective marketing in Portage la Prairie



Increase ticket sales.
The Opportunity

We Are...
Leaderboard ad #3
(max 4 rotations)
News pages
The Plan
with PortageOnline
Today - 2016
Remind people about your upcoming events every single day.
Link advertising directly to your website
Extensive promotion on CFRY, MIX 96 and Country 93
Environmentally friendly
Full transcript