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Transcript of Ideographs
found in society's collective vocabulary
what is it and why does it matter?
brainstorm characteristics of ideology
whats the relationship between ideology, power, and/or class?
Ideology & The Ideograph
...ideology in practice
Can images be ideographs?
READ AND BRING TO CLASS:
Lye, “Some Post-Structural Assumptions” and *Barthes, “The Death of the Author”
Protip: give yourself some extra time to read
Revitalizing the Debate between <Life> and <Choice>
the intersection between
rhetoric and ideology
intro'd by Michael Calvin McGee-1980
"vocabulary of concepts that function as guides, warrants, reasons, or excuses for behavior and belief." (McGee, 6)
"Ideology in practice is a political language, preserved in documents, with the capacity to dictate decision and control public belief and behavior." (McGee, qtd by Jasinski)
What McGee was
how can/does political language influence ppl? how does ideology function in practice?
jasinski: "What is the substance of political language? How does political language function as a mechanism of social control?" (308)
how do ideographs gain significance, how do they circulate, what is their power, and IN WHAT CONTEXT(S)?
no innate, "fundamental meaning" (jasinski).
instead, ideographs "reside" in texts/discourses that are circulated historically (through time).
they accumulate meaning over time
they are both empty and very full signifiers
"Ideographs are...those recurrent words, labels, or expression that guide and warrant behavior and belief." (jasinski, 309)
impart value (and we should ask how/what)
of the ideograph
abstracted (or: they're abstractions) and condensed
no clear/singular/unique meaning or referent, although they appear to have one (ideology!)
"[shape] political consciousness" / "exert control" (jasinski, 309)
the subject of "discursive conflict" (and therefore, are historical/situated! see jasinski 310)
"an ordinary-language term found in political discourse. It is a high-order abstraction representing
to a particular but equivocal and
normative goal." (McGee, qtd. By Jasinski)
the ideograph is
hardly ever questioned
remember, the 'trick' of ideology is to appear
just the way things are
why does this matter?
and generates collective commitment
the ideograph is
meaning depends on use and context
no "fundamental" meaning, but gains "baggage" over time.
flexible and elastic
The debate over reproductive rights, ideographs, images associated with them
Can crystallized ideographs be revitalized?