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Commonweal Magazine Digital Media

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by

Keri Horan

on 31 May 2013

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Transcript of Commonweal Magazine Digital Media

iPad Facebook Commonweal Magazine Digital Production and
Social Media Marketing Overall Goal:
Meet Consumers
Where They Are Provide new services Twitter United States: 2,486
Canada: 124
United Kingdom: 95
Australia: 47
Italy: 36
Ireland: 22
France: 17
South Africa: 17 Social Media Marketing Increase revenue digital exclusive material

interactive house ads

increased traffic to website

future digital advertising revenue iPad
iPhone
iPod Touch
Android
Kindle provide direct customer service
gain real-time feedback
increase dialogue
expand global reach
drive conversion KeriLee Horan
Digital Media & Marketing Manager Production
Process Digital Publications Create brand advocates United States: 2,688
Canada: 85
United Kingdom: 56
Australia: 31
Philippines: 30
India: 20
Mexico: 18
Italy: 15 United States: 150
Canada: 6
Australia: 6
Switzerland: 6
United Kingdom: 5
Ireland: 3
New Zealand: 3
Japan: 1 Questions? Digital Production and Social Media Marketing Next Steps: Create added value

Increase Subscriptions

Appeal to advertisers
Full transcript