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Commonweal Magazine Digital Media
Transcript of Commonweal Magazine Digital Media
Social Media Marketing Overall Goal:
Where They Are Provide new services Twitter United States: 2,486
United Kingdom: 95
South Africa: 17 Social Media Marketing Increase revenue digital exclusive material
interactive house ads
increased traffic to website
future digital advertising revenue iPad
Kindle provide direct customer service
gain real-time feedback
expand global reach
drive conversion KeriLee Horan
Digital Media & Marketing Manager Production
Process Digital Publications Create brand advocates United States: 2,688
United Kingdom: 56
Italy: 15 United States: 150
United Kingdom: 5
New Zealand: 3
Japan: 1 Questions? Digital Production and Social Media Marketing Next Steps: Create added value
Appeal to advertisers