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Plug In! Social Media for Nonprofits

Presented at the Rocky Mountain Philanthropy institute, NFCB Community Radio Conference, AFP New Orleans Fundraising Conference, AFP Wine Country Chapter, AFP Wichita and others.
by

GoalBusters Consulting

on 27 October 2016

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Transcript of Plug In! Social Media for Nonprofits

Plug In!
Hardwiring Social Connections

www.quantcast.com
Building Community
How do you manage?
Be strategic
Who do you want to talk to?
Which tool speaks to that group?
What do they want to hear from you?
How does that engagement help you?
People have a relationship with us
It may not be in person first
Audience types
Loyalists
Transactional
Stalkers and Lurkers
Test drivers
What should I say?
Inform
Building Audience
Always selling
Always talking to someone else
Always asking questions
Posting things that aren't useful
Posting on other's walls all the time
Tweeting a list of names
No room for RT
General Content Tips
Use pictures or video
Give people a peek behind the curtain
Periodically yell “Squirrel!”
Calls to action are like the boy who called wolf
Have a "voice"
Must Do's
Information
Entertainment
Action
Summary
Know your audience
Prioritize your platform
Automate and do in little bits
Inform, Entertain, Activate
Remove barriers to engagement
Make them a part of the story
It's not advertising, it's a "virtual porch"
What Social Media is
Way to connect
A community
Two Way (or more) communication
A Tool
What Social Media is NOT
Only for young people
A direct marketing tool
Broadcast communication
A Magic Bullet
Twitter
Understand your audience
Be where they are
Prioritize
Set time limits
A little bit every day
“Your company's social media personality should be your company's corporate personality after exactly one beer.”
-Ross McCammon, Esquire
Lifespan
Varies:
1-4 x day
LinkedIn: 1 week
1 hour
(RT drops 97%)
Twitter
3-5 Tweets per day
Facebook
1-2 updates a day
LinkedIn
Once a week
Sometimes large numbers aren't real
(aka, your audience has a short attention span)
Instagram
3-5 times per week
Can be tweeted
YouTube
Once a month
Share knowledge or expertise
Entertain
Show personality and establish voice
Activate
Give opportunities to take action
https://vine.co/v/bQQdqp19vKX
Photos
Discussion group
Links to articles and photos
Bulletin board
Advice and expertise
Professional networking
Must Do's
Always Shoot Horizontal

Keep fingers out of frame

Frame your shot using Rule of Thirds

Watch your Horizon

Keep Elbows Close to your Body
Let's shoot a video!
https://vine.co/v/bQQdqp19vKX
Photos
Discussion group
Links to articles and photos
Bulletin board
Advice and expertise
Professional networking
Must Do's
Always Shoot Horizontal

Keep fingers out of frame

Frame your shot using Rule of Thirds

Watch your Horizon

Keep Elbows Close to your Body
Let's shoot a video!
https://vine.co/v/bQQdqp19vKX
Photos
Discussion group
Links to articles and photos
Bulletin board
Advice and expertise
Professional networking
Must Do's
Always Shoot Horizontal

Keep fingers out of frame

Frame your shot using Rule of Thirds

Watch your Horizon

Keep Elbows Close to your Body
Let's shoot a video!
https://vine.co/v/bQQdqp19vKX
Photos
Discussion group
Links to articles and photos
Bulletin board
Advice and expertise
Professional networking
Jim Anderson, CFRE
Alice Ferris, ACFRE, CFRE, MBA

Generally Shoot Horizontal

Keep fingers out of frame

Frame your shot using Rule of Thirds

Watch your Horizon

Keep Elbows Close to your Body
1 Minute Rehearsal
Pair up - Tell your Story - Switch Roles
Let's Make a Video!

Split Room

Advanced
You are comfortable shooting video from your phone

Beginner
You'd like a few tips about shooting video from your phone
1 Minute Video
Find a Partner with "same" phone

Tell your Story while your Partner Records with YOUR phone!

Switch Roles
How to Connect & Communicate
Traditionalists
Mail
In Person
Boomers
Mail
In Person
Phone
Gen X
Phone
Email
Social Media
Millennials
Social Media
Text
Email
Gen Z
Social Messaging
Text
No email
@AliceFerris @GoalBustersJim
GoalBusters
blog.goalbusters.com
alice@goalbusters.net
jim@goalbusters.net
goalbusters.net
GoalBusters
Free
Fundraising Resources
Thank You!
Full transcript