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What You're Missing in Social Media Measurement

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by

Matt Hollowell

on 9 January 2015

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Transcript of What You're Missing in Social Media Measurement

What’s holding us back from
measuring
social media ROI?
Isolating social users in the database
There is one key to measuring
social media ROI
We have
zoomed in
too far
We have
zoomed in
too far
Can we fix it?
There are
shortcuts.
Yes.
users
Conduct a data flow audit
What impact will it have?
It changes
everything.
Control Group Analysis – 1st Party Link Clickers
Social's Influence on Consideration
Isolating social users in the database
users
Control Group Analysis – 3rd Party Link Clickers
Social's Influence on Consideration
Control Group Analysis –
Social's Influence on Consideration

Control Group Analysis –
Influence on Consideration

What You're Missing in Social Media Measurement
Nichole Kelly, CEO, SME Digital
Questions?
Not everything that can be counted counts, and not everything that counts can be counted.
-Albert Einstein
Email: nkelly@socialmediaexplorer.com
Book: How to Measure Social Media
Presentation: BecomeROIDriven.com
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Full transcript