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Blended Learning Campaign Briefing

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appco BL_Media

on 15 April 2014

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Transcript of Blended Learning Campaign Briefing

New
ABA 1
UPGRADES!

ABA1
New
10 minutes
Instruction
I. Divide group into smaller groups and allocate a module to each group.

II. You will have 10 minutes to come up with How Blended Learning can help FRs? What are the benefits/features? How will it help you in your progress?

III. The exercise will be judged on key learning’s, creativity, team work and communication skills.

Benefits to Field Representatives & Marketing Offices
General Benefits
ABA1 is a powerful learning solution that combines e-learning (ABA 1) with a variety of delivery methods for a superior learning experience.

REPORTING UPGRADES (OAR - iphone/ipad)
Objectives

> To officially launch the new ABA1 upgrades
> To provide the key changes of each module within ABA1
> To give a summary of each module within ABA1
> To outline the ABA1 Benefits to FR’s and MO’s

Upgrades
> Provides an overview of the course together with top tips for success

New e-briefing Module 1
1
> The course content has been improvised based on feedback by Owners & James.
NEW Improved Content
2
 > Amita & Terrence Conversations
 > Narrator
 > Role Play Interactions
 > Exercises

NEW Voice Overs
3
> Have been revised to remove ambiguity.
> They are clearer and easier to comprehend.


NEW Quiz Questions
4
> Client specific modules have been removed. NEW generic briefings added are:
* Charity – Green Earth Foundation
* Telco – WorldTel
* Credit – Credit Direct

NEW Generic Divisions
(Charity, Telco, Credit)
5
> This is has been upgraded.

NEW Paperwork Exercise
6
ABA1: Your Introduction to APPCO
 > APPCO & its Core Values
 > Welcome videos by James (Part 1)
 > Types of Marketing
 > Human Commercial
 > Tips for Success
 > FR's Job Role
 > Welcome videos by James (Part 2)
 > Sales Success
 > Career Prospects

ABA1: Introduction, Short Story, Presentation
 > Introduction

Approach
 Where to Stand
 1st Impression
 Negative
 > Short story

Customer Interaction

ABA1: Anyone Can Sell
 > Sales Process
 > Selling Structure (Intro, Short Story, Presentation, Close, Rehash/Consolidation)
 > Law of Averages
 > Planning is Key
 > Goals
 > Smart Objectives
 > Who’s the Best?
 > Anyone Can Sell
 > Rapport
 > Building Rapport

ABA1: Close-Rehash-Consolidate
 > Objections
 Handling Rejections
 Closing
 Leaving People Positive
 A video on having a Bad Day
 How to Handle
 Impulse Factors
 Overcoming Objections
 A video on tips of Handling Rejections
 > Rehash/Consolidate
What To Do
 > Role Plays

ABA1: Focus on Success
 > Self-Motivation

Positive Thinking
 A video on Comfort Zone
 An activity on Motivation
 A video on Staying Motivated
 Positive Attitude
 A video on Staying Positive
 Assertiveness

 > Customer Interaction
Taking Control
The First Objection
Good at No
 > Effective Presentation
Reasons to Buy
Buying Signals
2 Way Conversation
Impulse
Mini Closes
 > Role Play (Easy Sales)

> Paperwork
 Getting it Right
 Completing Paperwork
> Secrets to Success
 A video Clip
 The 8 steps
 Meet James Part 3

Other Benefits Include:
Activities / Exercises
Objectives
> To provide an update on the reporting upgrades
> To list the advantages of using the OAR System
> To perform a demonstration on the LIVE OAR System.

Summary Updates
> Individual FR’s performance can now be monitored regularly
and remotely.
> 3 types of reports available, “Completion Rate”, “Duration”
and “Average Quiz Attempts”.
> For each report, you may view the data in “Totals” (Numbers)
and in “Percentages”.
> There is a Filter Option to narrow down the search results.

Advantages
>Allows the administrators to keep track and
follow up on their Marketing Offices remotely.
> Able to view the completion rate & passing
mark of Individual FR’s in one summary table.
> Saves time & it’s convenient.

Training videos
Live Demonstration
Live System Demo
http://appco.usptools.com/oar/
http://ngo.sgsupport.asia/appco/BL_admintutorial/ADMIN_MODULE_ORGCHART/ADMIN_MODULE_ORGCHART.html
Organization Chart
http://ngo.sgsupport.asia/appco/BL_admintutorial/ADMIN_MODULE_USERMANITENANCE/ADMIN_MODULE_USERMANITENANCE.html
User Maintenance
http://ngo.sgsupport.asia/appco/BL_admintutorial/TEAMLEADER_MODULE_NEWINTERFACE/TEAMLEADER_MODULE_NEWINTERFACE.html
Survey Reporting
Activities
/ Exercises
(Performance Review)
Instruction

I. You will be divided into groups and you will need to come up with a Performance Review Report focusing on what the Owners/Admins/Team Leaders and above needs to check on a daily/weekly basis.

II. Please populate the data from your actual Marketing Offices’ performance.

III. Each group will have 10 minutes to compile the report and 5 minutes to present the findings. All the Best!!!

http://appcostaging.usplive.com/flo55-5-5/lms/lms.html
Mission
Project Plan
Project Delivery Timelines
CAMPAIGN BRIEFINGS
NEW!
WWF Online Training
Objectives
> To demonstrate the WWF Campaign Training
> To outline the Benefits of Online Client Training

Live Demonstration
Live WWF Training
http://appcostaging.usplive.com/flo55-5-5/lms/lms.html
Benefits of Online Client Training
Saves time as there is no need for a physical trainer to be present.

Helps the FR to learn at their convenience, as many times as they want, i.e. at home, cafe, office.

Connects training with the real time working experience.

Upskill''s the FR on important campaign training necessary for being successful.

UPGRADES
ABA1: Credit Campaign Briefing
Generation Y - Marketing Office FR Demographics
 Clear and Consistent Message
Professional Image
 Maximises Marketing Office Owners Time
http://ngo.sgsupport.asia/appco/BL_admintutorial/online_analytical_Reporting/online_analytical_Reporting.html
Smart Phone / Tablet Reporting
To collate all essential campaign training materials and build a professional, media rich, interactive training programme where we can share high quality videos linked with short assessments that FRs can watch anytime, anywhere on any device.
Vision
To effectively replace in-house Marketing Office face-to-face campaign training, which will:
>Free up the Owner, Administrator or Campaign Trainer from doing repetitive campaign training

> Provide a precise consistent message

> Deliver very professional, clear training coupled with media rich content to engage FRs

> Enable regular assessments to test knowledge
and monitor learning

Activities
/Exercises
(Group Sketch)
Instruction
I. You will be divided into groups and each group will be assigned a module each from the WWF Campaign Briefing.
II. Each group will need go through their assigned WWF module, pick up the key learnings and present to the group through a sketch/drawing.
III. You have 10 minutes to review the module and 5 minutes to present it. All the Best!!!

NEW!
HSBC Online Training
Objectives
> To demonstrate the HSBC Campaign Training
> To outline the Benefits of Online Client Training

Live Demonstration
Live HSBC Training
http://appcostaging.usplive.com/flo55-5-5/lms/lms.html
Benefits of Online Client Training
Saves time as there is no need for a physical trainer to be present.

Helps the FR to learn at their convenience, as many times as they want, i.e. at home, cafe, office.

Connects training with the real time working experience.

Up skills the FR on important campaign training necessary for being successful.

Activities
/Exercises
(Group Sketch)
Instruction
I. Learners are divided into groups and each group will be assigned a module each from the HSBC Campaign Briefing.
II. Each group needs to thoroughly go through the module, pick up the key learnings and present the information in a sketch/drawing.
III. You have 10 minutes to review the module and 5 minutes to present it. All the Best!!!

Thanks for your attention

Coming Soon –
17th July Launch!
• NEW e-briefing will have new images
• Top Tips (images of James, Jia, Laura)
• NEW Summary Maps
• Auto Sound Playing
 > About the Campaign
 Who are they?
 Purpose
 Activities carried out
 > Presenter Card
 > Quiz

Full transcript