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Aldi the dark horse

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by

LUKASZ LOJ

on 21 June 2016

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Transcript of Aldi the dark horse

Going abroad: Aldi goes USA
Structure
Benefits and risks for Aldi on the US market
Local competitiors (Wal-Mart, Costco etc...)
Reasons for going abroad
Local competitors (Wal-Mart, Costco etc...)
Reasons for going abroad
Reasons
Great recession
Thank you for your attention!
Benefits
Cheaper than other competitors
Risks
High costs
Benefits and risks for Aldi on the US market
Stores in the
US
Total
revenues
Employees
worldwide
Stores in the
US
Total
revenues
Employees
worldwide
1300
1300
3702
451
US$62.2bio.
US$476.2
bio.
US$105.2
bio.
2.2 million
186.000
US$62.2bio.
383
US$19.7 bio.
84.000
2424
US$96.7 bio.
343.000
Most popular Discounter
Increasing market share
Increasing amount of customers
Limited range of products and special offers
Customers don´t like the concept
Few brand-name products
Access to a huge market
To satisfy the customers demand
82.250
82.250
What can I do
to enlarge my
empire?
Time magazine: "A grocer for the recession"
The concept is a niche in the USA
Competitors could copy the concept of Aldi
Aldi has other ways to cut costs
Full transcript