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Media Presentation - charity:water
Transcript of Media Presentation - charity:water
By: Chryslyn, Maggie, and Steph
Founded in 2006 by Scott Harrison
drinking water to people in developing nations
Focus on providing rural communities with their
to clean water
Fund new wells but also
of the ones that they have built
people still live without clean water in developing countries and around the world
Clean water means
- especially for women and kids
of the global disease burden can be prevented simply by improving
Progress Thus Far
water projects funded
people will get clean water
countries around the globe
100% of 'public' donations go to direct project costs
About the Charity
What is the Issue?
Fictional charity Under One Roof (UOR)
You are a Board Member of UOR
Provides low-cost housing and building supplies to communities in South America
Locally purchased cement, wood, brick, etc.
Positive feedback from Canadian donors about UOR's impact
How does this Relate to FUND5000?
The Overhead Myth
Do the principles learned in class question charity: water's presentation of information? And more importantly, their use of philanthropic funds?
By using the 100% model, is charity: water demonstrating the basic Universal Ethical Principles? Specifically honesty, transparency, as well as respect.
Is the 100 % model just a marketing tool?
If so, is it marketing genius or false marketing?
From the 2013 Annual Report
UOR Board Meeting
4. Administration & Fundraising Optics
November 18, 2014
Board Members wondering if org. should reduce staff positions to appear more ‘efficient’.
At the last Board meeting, one BM brought up an org. called “charity:water”, who boldly states that they spend 100% of their ‘public donations’ on programming, while funding administration and fundraising costs through ‘major private donors’.
Growing sentiment from donors who believe that UOR is spending too much money on administration and fundraising costs
Percentages have not increased in the last five years
Murmur among the donors that spending only 82% of donations on programming is just not enough
Under One Roof
$2,460,000 programs (82%)
$300,000 admin (10%) (5 FT, 1PT)
$240,000 fundraising (8%)