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Save the Music

Vh1's non profit organization is dedicated to restoring instrumental music education in American public schools, and raising awareness about the importance of music as part of each child's complete education
by

Allison Toth

on 1 November 2010

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Transcript of Save the Music

"Vh1's non profit organization is dedicated to restoring
instrumental music education in American public schools
and raising awareness of the importance of music as a part of
each child's complete education" Vh1: Save the Music Images:
Little boy living in an apartment complex
Walking to school by himself
Run down looking town
At school, boy gets to play drums Environment/ Setting:
Run down looking town
People of ethnicity
Apartment, maybe lower class
Season: fall, leaves on the ground, students back to school Music/ Audio:
Drumming in background
Along with drumming on items around the area
Man speaking, informing about the organization Artifact:
Youtube video
Commercial sponsored by popular channel
Non-profit organization
Helping children Packaging: the video, message and idea that is avaliable to viewers and audience is all persuasive to the need of donations and musical instruments for students

Consumerism: buying into the organization and donating money, buying into the emotion that is sold to the audience

Rhetrickery: In this commercial, we see that this is a great cause, but it is being sponsored by LG.
By helping kids for a good cause, you're still being persuaded by the technolgical world. Now watch and see what you believe:
Full transcript