Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Section B

No description
by

Fergie Ferg

on 29 May 2018

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Section B

Section B - Case study questions
Typical themes
NDM
How to structure your response
Intro - address your point of view on the question, use general examples, introduce your case study

4 - 5 paragraphs focusing on your case study and other examples if needed

Conclusion - draw your ideas together into a final point
Section B
Four questions - 2 NDM, 2 Identities and the media

You answer ONE

48 Marks

10 minutes planning, 50 mins writing

Your individual case study and other examples

MIGRAIN, NDM theory, identities theory ANY OTHER THEORY
Question
Use your case study to evaluate whether new and digital media are a threat or an opportunity for media producers.
Theory
Complete the theory table
Identities
Who has more power - audiences or producers?
NDM and ideology - alternative representations/media democracy
NDM vs traditional media
NDM as a threat
Are people's identities shaped by the media?
Do people use the media to shape their identities?
Social media and technology and identities.
Playwright Richard Foreman believed we risk turning into ‘pancake people’ – ‘spread wide and thin as we connect with that vast network of information accessed by the mere touch of a button.’
Roland Barthes
The meaning of a text is inscribed by the audience, who essentially rewrite it.

The audience becomes an ‘author’, rendering the real author ‘dead’.

User generated content is blurring the distinction between producers and consumers.
Richard Foreman - Pancake People
Clay Shirky
A few of Shirkys' main concepts regarding to the media landscape and how it is changing:

Society has changed and advanced broadly due to the development of the Internet.

The expansion of the Internet has enabled society to express their views and their personalities more than ever before.

Networks (IE, Facebook) are “natively good” at forming groups: “Group action just got easier.“

A “community of practice” is where people gather together in an effort, they learn together, and get better at what they are learning to do.
"The Long Tail" theory (Chris Anderson)
Where institutions are making more and more products but for smaller and more fragmented audiences.

There are more products for niche audiences.
Technology will bring us together as a "global village"
Marshall Mcluhan
“Popular ideas about the self in society have changed, so that identity is today seen as more fluid and transformable than ever before.” David Gauntlett

Use your case study to explore this idea.
Intro - address your point of view on the question, use general examples, introduce your case study
Point, example, explain, refer back to the question
Intro - address your point of view on the question, use general examples, introduce your case study
Point, example, explain, refer back to the question
Full transcript