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Zipcar

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by

hanxin chen

on 2 December 2013

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Transcript of Zipcar

Functionalities
?
Value capture
?
Main customers
?
Found in the US in 2000
A membership-based car sharing company ( 1h, 1d, or monthly )
A wide range of cars and vans
( cost effective )
Zipcar
?
1. Customer-friendly business model

2. First move advantage

3. Low price
( insurance, gas, maintenance included)

4. Convenient process
Zipcar serves around 700,000 members with over 9,000 vehicles in North America and the UK

Main Customers of using Zipcar

For individuals
- A resident cannot afford to own a car
- Offer more than 9,000 vehicles with low cost
- Convenience for car-free people’s life

Main customers
?
For Universities (Both staff & students)
- Provide self-service access to cars 24/7
- Provides the opportunities for students who could not use the public transportation to travel to campus

For Business Users
- offering special service to encourage employees using Zipcar
- discounts on Monday - Friday driving

Competitors
?
As the concept of car-sharing becomes more popular, Zipcar now faces more competition.

From the car rental giant
Enterprise: WeCar
( reserve a car in drivers area from phone, desktop or tablet )
Hertz: Demand
( partnership with Eileo technology )

* These new players are aggressively trying to sway car share users by providing similar service as Zipcar
Potential suppliers
?

Partnership with Cingular Wireless Technology (AT&T)
Create a system that made reserving, accessing and using a Zipcar
Enable reservation online & access to Zipcar
Made car sharing easy and convenient to use
Strengths
?
1. Cost of maintenance and operations

2. Baby seats unavailable

3. Does not provide one way rental

4. Customers dissatisfaction

Weaknesses
?
Logistics
?
Logistics
?
Total
controll applications

Fast
Fleet
software
service
hardware
In-vehicle
telematics
Fully hosted management
Logistics
?
service
How it works?
How e-marking improve Zipcar's value
?
service
In 2011, Zipcar spent about $7 million on measured media
Data driven marketing strategies
A deep understanding of their members as well as potential members
Use data as a competitive advantage
Being active in mobile, social and online
Social Media


online communication
service
1.
Facebook
- interaction with customers
- reserve a car
2. Local
Twitter

- ensure the content as relevant as possible to those individuals in different location
3.
You
Tube
channel
- share company values
- improve customer experiences

Thank you !
5 stars
Businesses
Universities
Advertisers
Hotels
Customers
Advertisement
Car rental service
study at
work at
stay at
http://www.cwhonors.org/case_studies/Zipcar.pdf
http://www.eileo.com/choose_eileo.html
http://www.forbes.com/sites/greatspeculations/2012/06/08/hertz-enterprise-challenge-zipcars-car-sharing-dominance/2/
http://www.thestreet.com/story/11278169/1/zipcar-faces-increased-competition.html
http://www.adweek.com/news/advertising-branding/avis-zipcar-deal-meets-marketing-challenges-146421
http://www.good.is/posts/on-the-market-watch-zipcar-s-fast-lane-to-smart-marketing
Full transcript