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Essential Standard 3

Study Guide. 3.01-3.02
by

Ginger Henriquez

on 9 January 2013

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Transcript of Essential Standard 3

3.01-3.02 Essential Standard 3 Tatada checks all goods/services she buys for warnings. This is an example of which type of consumer information source? Jakaye heard on tv about a new, great product that comes out next week in stores. This is an example of which type of consumer information source? Carlie will be opening her own notebook store soon. She is trying to decide what types of notebooks & what types of designs should the notebooks have to sell. Where is she in the consumer decision-making process? Dr. Drake's provides a variety of products for germs. It promotes its product to make germs go away. Which step of the marketing strategy has it performed? Casey refuses to eat a new product that has been in stores for a while now. The United States Department of Agriculture gave out a warning for everybody. This is an example of which type of consumer information source? Gabe met with a couple of teenagers to discuss the benefits of detoxing. This is an example of what? California's Fashion Shoe Company makes surveys to ask customers where they most come from. To help the company know where to relocate so some of the people won't have to travel much. This is an example of which marketing function? --- Business Sources. --- Media. --Gather Information. ---Government Agencies. ---Identify a Target Market. ---Personalized Promotion. ---Marketing-Information Management. Wet'n'Wild now offers 25 ounce bottles of sunblock instead of 20 ounce bottles it had been selling. This is an example of which marketing function? ---Product Management. Dasha takes care of all the marketing functions for her cookie company. This is an example of? ---Direct Channel of Distribution. A travel agency usually offers vacation packages starting at $425. Manager has said that it will increase 35%. What will the new starting price for the vacation packages be? ---$573.75 Carlie plans to order 350 notebooks for her store inventory. Where is she in the consumer decision-making process? ---Make a purchase. Valery needed to purchase a bottle of water as quick as possible. What type of store would be the quickest? ---Convenience. Sasha sells its shoes immediately to the customer through its own stores at discounted prices. This is an example of which type of store? ---Factory Outlet. Home Depot gives credit lines to other businesses in order to meet its organizational goals. This is an example of which marketing function? ---Financing. Pop-up advertisements for sea cruise ship tickets appear whenever Kalena visits a website to play games. This is an example of which marketing function? ---Promotion. Many small businesses have noticed that it is better to sell unique products online than to have a physical location. This is an example of which marketing function? ---Distribution. Carlie is debating on which type of designs should her notebooks have to sell. there is four different types of designs; Flowers, Black & White, Pink & Black, and Blue & Green. Where is she in the consumer decision-making process? ---Select and Evaluate Alternatives.
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