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UX reverse engineering carrot

DTU course 02809 UX design prototyping
by

Michael Kai Petersen

on 13 September 2015

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Transcript of UX reverse engineering carrot

UX
design
reverse engineering carrot
Michael Kai Petersen, PhD
mkai@dtu.dk
carrot
core features
lean biz canvas
needs
market UVP solution
user story map
goals activities tasks
how to UX prototype
problem product segment


your
turn
https://developer.apple.com/videos/wwdc/2015/?id=801
https://developer.apple.com/videos/wwdc/2015/?id=801
https://developer.apple.com/videos/wwdc/2015/?id=801
https://developer.apple.com/videos/wwdc/2015/?id=801
https://developer.apple.com/videos/wwdc/2015/?id=801
case
carrot
lean UX design:
first imagine user needs
then design a prototype
in order to validate them
and subsequently iterate
to launch MVP product
http://shop.oreilly.com/product/0636920026242.do
http://shop.oreilly.com/product/0636920020141.do
a lean canvas can be
turned into a sequence
of prototypes to validate:
1) problem > 2) existing solutions
3) user needs > 4) market segment
5) unique value > 6) solution
http://shop.oreilly.com/product/0636920033851.do
a user story map provides
a hierarchical model of
user outcomes and goals
vertically scoped by
sequences of activities
horizontally scoped by
prioritized slices of tasks
present @
11:00 am
2mins max
Full transcript