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MM 130802 - Empathy Map

DTAL assignment 2

Giovanni Pavolini

on 9 August 2013

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Transcript of MM 130802 - Empathy Map

If you were able to make any direct observations of the person you interviewed in action, here is where you describe what you observed (feel free to delete this once you copy the template)
Makes notes here about all the things that surprised you from the interview, and those that challenged the assumptions you had.
The problem statement encapsulates the need for the stakeholder you will continue working on for next week
There isn't balance between the humanistic and the technical part
CONTRADICTION: "elite, artistic teaching doesn't help to get a job in real world" BUT "employers don't value elite, artistic knowldege" (impossible to infer what's the real view)
Specialization is good and makes you employable (or successful as an entrepreneur)
University isn't necessary, self learning is possible and desirable
Entrepreneurship is risky, it's better to be employed
Professionals aren't valued (because of this incremental-prone mentality), what the entrepreneur thinks isn't valued; what venture capitalists think is.
Society (at least local) is short-sighted, only interested in quick results, that's why they don't support initiatives that take longer to root
University is divorced from real context because teachers and professors belong to an elite (museum curators, well-traveled people) who have an elitist, artistic view of design, totally unplugged from real context
Transition is hard
University is focused on entrepreneurship but there aren't enough resources
Resources are available to small improvements of existing ideas and technologies, not for innovative ones
An ideal system is one where institutions allowed students to follow their innate talents and interests
Students leave school with tons of shallow knowledge, but little specialization. People have "innate focus" towards something they like or are good at.
University isn't really necessary. He learned by himself what he wanted to do, with little involvement from university.
University is necessary because of society, society requires certificates
"What can you tell a boss, who is interested in making money, about Da Vinci?"
Technical institutions focus on doing and are very oriented to local context.
Never received (while in university) insights of the real world (salaries, local and int'l market, how to get into the market.
Employers don't value the load of knowledge that the professional brings (as reflected in the benefits he receives)
Salary, stability and adequate environoment are key elements when he looks for a job
Interviews look for lots of traits that weren't given at school or that aren't really required to do the job
Generalistic /
Lost in the
labor market
Capable of
learning on
his own
In need of
Biased towards
artistic side of
There is a contradiction between the idea of having been formed by too elitistic / artistic teachers and the idea of not being appreciated enough by employers
Institutions don't build upon students talents and interests, they dump bulk information and mandate all to be equal
As having
talents not developed (or even aknowleged) by university
Employers interview for skills that don't need / use. By doing this, they make the process more difficult for interviewees
Young graduate, skillful graphic designer, frustrated by the system, self-learning oriented
Express his talent and interests through design and make a decent living out of it
His education didn't build upon his talent or interest
Young graduate and skillful graphic designer, frustrated because he wasn't taught the subject he wanted to pursue when he entered university
Get a meaningful job
He wants to use all the knowledge he acquired
Specialize in one of the design sub-specialities
He wants to get a meaningful job
Graphic designer
Graduated in 2012

Still looking
for a Job

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