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sarah ribeiro

on 2 May 2013

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Transcript of ING

photo credit Nasa / Goddard Space Flight Center / Reto Stöckli Fast Media PR Goal Target Audience This campaigns target audience will be specifically the runners and their families to participate in the marathon. Strategies - Use all types of media to target audience members that are most likely to participate. Tactics -Radio announcement for ING Marathon. SWOT Analysis Strengths:
Popular event among sports fans. Background For ING Miami Marathon to be recognized as a source of entertainment, and enjoyment within family and friends. Objective - Create 1 month campaign that provides awareness. - Regain spirit of Patriotism by creating emotional empathy. - Create press release/fact sheet about the marathon to bring awareness. -Television commercials to bring awareness in Florida. - Use social media like Facebook/Twitter to promote event. ING Miami Marathon 2014 - Create a family fun environment Annual Marathon sporting event hosted by cities of Miami/Miami Beach, Florida (and county of Miami-Dade). Is been one of the fastest-growing annual marathons, attracting world-class distance runners.
Open to all runners, male and female, from any nation, and is an official Boston Marathon qualifier. - Create community tied event in Florida to create awareness of event. Weaknesses: Opportunities:
Increase their awareness and gain more sponsors. Threats:
Any potential crisis can occur. Sponsors Budget - Advertise popular celebrity guests to spread attraction. . Doesn't have any sports sponsors.
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