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The Coffee Bean & Tea Leaf
Transcript of The Coffee Bean & Tea Leaf
The Coffee Bean & Tea Leaf
Make it global!
(1932 - 2014)
Complex with Starbucks
Over 900 self-oewned & franchised in the U.S. and 25 countries.
Starbucks is not a competior that The Coffee Beans want to pursue!
Mr. Andrew Nguyen - CEO of The Coffee Bean in Vietnam
Best coffee the world has to offer
The finest beans from the most prestigious growers on earth
Caramel Ice Blended
Refreshing and bold coffee taste
Crème Bruleè Latte
"Amazing tea starts with carefully nurtured relationships around the world"
Darker hue and Stronger taste result from the greater level of oxidation it undergoes during processing
Balanced qualities of both Delicacy and Depth
Expertly hand blended drinks, derived from an adventurous array of Dried Fruits, Herbs flowers and Spices
Soothing, Top-quality whole leaf decaf teas feature favorite flavors and aromas in a relaxing 97 percent caffeine-free blend
Comes from the plant Camellia sinensis
Has 9 important elements
The Youth, who are teens and working adults in their twenties.
Aligns itself with other major brands targeting the youth market.
Innovative: Ice blended
Numerous programs contributing to local and charitable causes.
Supporters of manyschools, charities and institutions both nationally and abroad that benefits our communities, customersand employees
The company’s CoreValues, F.R.O.T.H: Friendly, Respect, Ownership, Teamwork and Honesty.
Stores open their doors, they aren’t justopening them to customers—they are opening them to new Team Members.
Coffee, tea, gifts, sweets, and accessories online and at its café.
Annual revenue > $500 million
Jobs added, prev 3 years: 5000
Located at high traffic, high visible locations.
Managing their foreign franchisees , including master franchising and company owned-stores.
Choosing master franchise as its form of franchising
Gain a competitive advantage
Singapore, Malaysia, and Taiwan by master franchising.
Company-owned stores inHong Kong, Australia and United States.
Japan, Philippines andthe Middle East, franchising is more favored (since they are complex markets)
A weak cost structure
Higher than their competitors
French Deluxe ™vanilla and Special Dutch ™ Chocolate
"Friendly workers and free drinks"
"Excellent standards on customer service"
"Great people, good chance to deal with large variety of beverages, bakery, products"
"There is not much room for growth"
"Minimum wage "
"Slow moving to make decisions or keep promises"
The Coffee Bean & Tea Leaf announces expansion plans for Sri Lanka
Using digital technology to help it respond to customers on a micro-local level.
Target consumer will be women and men from 18 to 40
About Our Coffee | The Coffee Bean & Tea Leaf
Cost Advantages (The coffee bean tea leaf) - WikiWealth
The Coffee Bean & Tea Leaf - Coffee & Tea - San Francisco, CA
The Coffee Bean and Tea Leaf Goes Hyper-Local | ClickZ www.clickz.com
Silky texture and distinctive matcha green tea flavor
Tran Trong Kim
Nguyen Ngoc Bao Chau
Ly Nhat Quynh Nhu
Le Nguyen Hoang Thien
...One more thing
Q & A