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The Tipping Point

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by

Tia Graham

on 31 May 2013

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Transcript of The Tipping Point

An epidemic occurs when a few select
people use their skills to cause a
reaction in their area. There are
three types of these people: Connectors, Mavens, and Salespeople The Law of the Few Context has enormous power
over the outcome of a situation The Power of
Context When something has a factor that
leaves an impression on it's consumer. The Stickiness Factor The Tipping Point How Little Things Can Make a Big Difference
By: Malcom Gladwell The Mavens The Connectors The Salesman A connector knows a lot of people. They are the kind
of person who knows anyone and everyone.
Because they know so many people, the
information spreads quickly. A special kind of person who society relies on to connect us with new information. These are the people who
control the word-of-mouth epidemics.
Mavens spread the word about something, causing others to check it out and also spread the word. Salesman are the people who have the "power of persuasion." Mavens and connectors have little ability to coax someone into doing something, whereas salespeople convince with ease. The Importance of
Stickiness The ability for a product to be sticky is crucial
because of the power a sticky message can have
on the outcome of that product.

If a product is not sticky, there is nothing stopping
the consumer from forgetting about it the moment
after seeing it. If the surroundings of
an area or product
are optimistic, clean,
and well-kept then
the overall ambiance
of the are will be more
positive. If the surroundings of an area
are unkempt, ugly,
downtrodden, and unclean the
people in the area are more
likely to be negative and
more inclined towards violence.

Ex. Graffiti, fare-dodging Selected Passages
from the Book: “The tipping point is the biography of an idea, and the idea is very simple. It is that the best way to understand the emergence of fashion trends, the ebb and flow of crime waves, or, for that matter, the transformation of unknown books into best sellerss, or the the rise of teenage smoking, or the phenomena of word of mouth, or any number of the other mysterious changes that mark everyday life is to think of them as epidemics.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference (pg. 7) “A critic looking at these tightly focused, targeted interventions might dismiss them as Band-Aid solutions. But that phrase should not be considered a term of disparagement. The Band-Aid is an inexpensive, convenient, and remarkably versatile solution to an astonishing array of problems. In their history, Band-Aids have probably allowed millions of people to keep working or playing tennis or cooking or walking when they would otherwise have had to stop. The Band-Aid solution is actually the best kind of solution because it involves solving a problem with the minimum amount of effort and time and cost.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference (Chapter 8, page 256) Author Information Born in England, raised in Ontario, currently lives in New York City
Reporter for The Washington Post from 1987-1996
Staff writer for The New Yorker from 1996-present
Named on of Time Magazine's Top 100 Most Influential people in 2005
Graduated from University of Toronto, Trinity College with a degree in History
Author of four books: "The Tipping Point," "Blink," "Outliers," and "What the Dog Saw" Lessons Learned From the Book 1.A single group of people or person or an action can cause a paramount shift in the operations of a company or of a city
2.There is an aspect in all successful enterprises that allowed their success
3.The circumstances around the beginning of an epidemic is crucial to it’s success Would I recommend this book? Yes - because it creates a new viewpoint
on how the world operates. Society tells
the world that one person cannot truly
make a difference, but Gladwell proves
that theory wrong and is truly inspiring
in The Tipping Point. Intended Audience? High School& up - Though the book is clearly written and easily understood, there are some complex themes that could possibly confuse a Middle School reader. Gladwell writes eloquently and in a sophisticated manner that is clear and concise. Thesis of Book Some ideas and people start
epidemics and others do not.
Gladwell's thesis tells his readers
that his plan is to explain which
traits in a person and which ideas
are successful and why.
Full transcript