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Laura Kopczynski

on 14 December 2014

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Transcript of PepsiCo

Since 2005, PepsiCo, through Foundation and divisions, has donated more than $600 million in cash and products to qualified nonprofit agencies.
History of Pepsi
External Environment
Focus on Human Sustainability
Responsible Marketing
Promoting Healthy Lifestyles
Organizational Structure
Industry Sector
: Rated as the 4th most valuable carbonated soft drink brand worldwide.
Mission & Vision
Organizational Culture
Angela DiPierro Laura Kopczynski Jorge Lugo Kasandra Valle
"Our mission is to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity."
"Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company."
Board Of Directors
Board Of Leadership
Mechanistic & Vertical
Started small and expanded
Management in different departments
Leader accommodation
Keeping Up with Competitors
Increase Market share growth
What PepsiCo. stands for and the value behind the company.
Increase development on health-related products
Expand focus out of US and into foreign markets
1898 in New Bern, North Carolina by pharmacist Caleb Bradham

First advertising Jingle to be aired on TV

1965 Pepsi-Cola merged with Frito-Lay to form

New Products
Joint Ventures
Even in the 1970's, PepsiCo. focused on sustainability (environment and human)

Expanding markets in all countries/territories

Today, PepsiCo.Com boasts 22 billion-dollar brands (beverages)
Raw Materials Sector
: PepsiCo helps maintain cost through "fixed-priced" contracts, purchase orders and pricing agreements within the open market.
Human Resource Sector
: PepsiCo is committed to hiring, developing
and retaining a highly skilled and diverse
Financial Resources Sector
: PepsiCo provides scheduled exhibits of financial statements to there investors & prospective investors.
Market Sector
: PepsiCo's market sector is in the
food and beverage industries.
Environmental Sustainability
Sustainable Agriculture
Package, Waste, & Recycling
Technology Sector
: PepsiCo utilizes social media marketing to help expand product awareness as well as technological advancement in their everyday businsess operations.
Economic Conditions Sector
: PepsiCo continuously monitors any economic changes in consumer trends and preferences and continuously develops plans on how to respond to such issues.
Government Sector
: PepsiCo abides by the regulatory guidelines of every country they do business in.
Diversity, Inclusion
Professional Development
"As a company doing business in more than 200 countries and territories, diversity and inclusion are essential to our success."
Sociocultural Sector
: Health issues brought by drinking and eating PepsiCo products is the major sociocultural factor.
International Sector
: PepsiCo has developed global divisions to help greater identify with there customers, potential customers, and building sustainability.
Full transcript