Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Fly Emirates & qantas

No description
by

Arzaq Nasser

on 25 January 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Fly Emirates & qantas



Arzaq Nasser


201150598
Maitha Saeed

201004397
Amal Masoud


201002720


History

Market share.

Competitive advantage

Marketing Mix.

Company and Community

Emirates

UAE national airline, based in Dubai International Airport.
provide it services to more than 120 destinations.
Owns about 203 aircraft at various models.
Emirates characteristics
Numerous award

Qantas

Founded in the Queensland outback in 1920.
Has grown to be Australia's largest domestic and international airline.
Regarded as the world's leading long distance airline.
Build reputation
Their employ over 33,000 people with 93 per cent of them based within Australia.

The company has been aggressive in increasing the number of flights to the United States as well as expands to other regions through the adoption of a global strategy.

Emirates

Qantas

As an international organization with a diverse workforce and a global customer base, Qantas aims to develop an inclusive work environment accessible to all.

Product

High-quality, latest technologies and services
High standard safety and security flights

Price

Offering higher price than other airlines.

Place

Has about eleven travel shop branches in the UAE and about 122 branches outside the UAE

Promotion

Advertise in newspapers(Gulf,Ahlan)
Billboards
Free ticket

Product

Price

Place
Promotion
Frequency, convenient time of departure or arrival
In-flight meals and drinks and entertainment.


Cost plus margin - Market -Competition besad
Advertising - sale promotions - public relation

non-profit charity with the aim of improving the quality of life for disadvantaged children.
Established in 2008.
- Its aims to creating life changing experiences for the next generation of Australians.
- Its governed by an independent Board of Directors.
- Has donated over $5.7 million

Emirates
Qantas
Group members:
In this project we will compare between those two companies in terms of :
S
trengths
- Location Dubai .
- Management Style & Brand reputation


W
eaknesses
- Negative Reports :
in electronic media
- Effect of Global Crisis

O
pportunities
- City Expansion
- Tourism Development

T
hreats
- Domestic Competition
- Budget Airlines.

S
trength
- Monopoly in Australian Market
- Good brand building

W
eakness
- Concentration around Australasia
- Issues among employees caused an issue

O
pportunity

- Australia Market /less tapped.
- More international destination.

T
hreat
- Increasing fuel prices
-Rising Labor costs.
S
W
O
T

Emirates:
commands up to 39%
Qantas:
- 65% share of the Australian domestic market
and carries 18.7% of all passengers

Retail outlet ,telephone sells,airport ticket sales and website
Full transcript