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Storytelling = Storyselling

Thierry de Vries I why - how - what
by

THINKFIRM* Storytelling

on 17 June 2016

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Transcript of Storytelling = Storyselling

THINK
OUTSIDE
THE BOX.
BE A REBEL.
ACT
LIKE
AN
ARTIST.
ACCELERATE.
CUSTOMER DEVELOPMENT.

1. switching costs (e.g. iPod)
2. recurring revenues (e.g. Nespresso)
3. earn before you spend (e.g. …)
4. game changing cost structure > differ from competitors (e.g. Skype)
5. getting others do the work (e.g. Facebook)
6. scalability > how easy/fast can you scale up your (e.g. Diners club)
VISUALIZE YOUR STORY.
Because drawing is the new writing.
It's all about visualizing your story.
BE
BOOKSMART

...AND
STREETWISE.
GO FOR IT.
Think visually.
REMIX.
PICK
YOUR
FIGHT.
KEEP SEARCHING.
...OR DARE.
'TRUTH'
Make concepts airborne
BUSINESS MODEL PROTOTYPING.
BMC EXAMPLES.
MY GOAL.
fase 1: Stand up
fase 2: Start up
fase 3: Scale up
TRACTION.
CO-CREATION.
Meetups
Accelerators
Incubators
Do I have your
attention now?

Let's kick some ass!
STORYTELLING & DESIGN-THINKING.
WINDOW DRESSING.
VIDEO
PRESENTATION
INFOGRAPHICS
IT STARTS WITH WHY...
LEAN STARTUP.
M V P
ASS
UMPTIONS.
G.O.T.T.B.
SOURCING & FUNDING.
1+1=>3.
Get out of the building
inimal iable roduct.
MENTOR & COACH.
START UPS.
Full transcript