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Copy of Herbalife

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by

Daniel Couto

on 21 October 2013

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Transcript of Copy of Herbalife

About
Founder
Mark Hughes launched Herbalife in February 1980, selling the "original" weight-loss programme straight from the trunk of his car!
Herbalife is a global network marketing company that sells weight-management, nutrition, and personal care products intended to support a healthy lifestyle. Herbalife products are sold in 81 countries through a network of approximately 2.7 million independent distributors
Financial Indicators
Products
Weight Management
Targeted Nutrition
62.7%
23.4%
Sports and Nutrition
5.1%
Other
8.9%
He watched his mother struggle with one diet after another in an effort to reach her "ideal weight," as so many people do. Tragically, however, Jo Ann Hughes died after following a number of unhealthy diets and weight loss programs. She was only 36.

Mark decided that no one should have to suffer because they felt overweight. He set out to create a
SAFE
weight-loss method based on sound nutrition rather than medicine. He travelled all over the world, focusing on centuries old
HERBAL
remedies from China to develop his original formulas. Then Mark worked with nutrition experts and health professionals, and in 1980 introduced a revolutionary vitamin-rich, herbal-based protein shake mix. Thus
Herbalife
was born.
Herbalife’s Weight Management solutions incorporate cutting-edge science to create delicious meal replacement, protein shakes,
drink mixes, weight loss enhancers
Proper nutrition is important at any age for a healthy and fulfilling life. Whatever stage in life, Herbalife’s Targeted Nutrition products give people the right balance of essential nutrients to help them enjoy a lifetime of good health
Herbalife® Energy & Fitness products, including Herbalife24 - the first comprehensive performance nutrition line empowering athletes 24 hours a day - deliver key nutrients for faster recovery and optimal athletic performance
Herbalife sells well over 100 different products, positioned as part of an overall
program that targets particular segments of consumers
Mark Hughes
January 1, 1956 – May 21, 2000
Weight Management
Targeted Nutrition
Sports and Nutrition
Formula 1 Healthy Meal, Herbal Tea Concentrate, Protein Drink Mix, Personalized Protein Powder, Total Control®, Prolessa™ Duo and Protein Bars
Herbalife24 product line, Liftoff® energy drink, H3O™ hydration drink
Weight Management products aim to build energy, boost metabolism, curbing appetite and help to promote weight loss.
Sports and Nutrition products aim to increase energy and improve mental clarity for better performance throughout the day
These types of products aim to not only reduce the appearance of fine lines and wrinkles but ensure consumer have a healthy glowing complextion
Benefits:
Aloe Concentrate, Niteworks®, Garden 7® phytonutrient supplement, Best Defense® for improved immune system, COQ10 Plus
Targeted Nutrition products aim to support energy, circulatory and vascular health and enhances blood flow to the heart, brain and other vital organs
Skin Activator® anti-aging line, Herbal Aloe Bath and
Body Care line, NouriFusion® multivitamin skin care line, Radiant C antioxidant skin care line
Sponsorship
Herbalife are sponsors of more than 100 world-class athletes, teams and events in a variety of sports around the globe. These include:
To change people’s lives by providing the best business opportunity in direct selling and the best nutrition and weight-management products in the world.
Mission:
Overview
Athletes
Soccor
Hockey
Cycling
Teams
Sporting Events
Basketball
Swimming
Volleyball
Baseball
AIK Hockey
Handball
American Football
Taekwondo
Barcelona FC
LA Galaxy FC
Leisure Lakes Bikes
Lionel "Leo" Messi
“I use Herbalife® products on and off the field for energy and focus. That way I can play my best game.”
Karl Reindler
V8 Supercar Driver
“As a professional athlete, I rely on Herbalife® Formula 1 shakes for energy so I can train twice a day. Xtra-Cal® tablets help me maintain good joint health to do my best during long-distance running.”
Rachael Cadman
Triathlon
Herbalife is now the title sponsor of the Triathlon Los Angeles event which is regarded as one of the top destination triathlons in the country featuring a point-to-point course from Venice Beach to downtown Los Angeles.
Sports and Nutrition products aim to increase energy and improve mental clarity for better performance throughout the day
The Herbalife Family Foundation was created in 1994 byMark Hughes. The Herbalife Family Foundation creates partnerships with charities to help meet the nutritional needs of children at risk. At the same time, the foundation provides funds to organisations assisting victims of natural disasters. The Herbalife Family Foundation is a global non-profit organisation working in communities around the world.
Herbalife Family Foundation
Marketing Collateral Ideas...
Table Flipcharts/Tent Cards can be a simple yet effective method to educate potential customers about Herbalife's products.
The World Football Challenge has grown to become a major soccer event in North America. The top professional soccer league in the United States and Canada have partnered to host a series of friendly matches and bringing together many of the world’s most successful soccer teams to major cities across the U.S. and Canada.
Footballer
Share price strengthened
Revenue increased in all regions
Achieved an increase in worldwide sales from $2.7b to $3.4b
'Development and maintenance of Online/Offline Business Tools to support Distributors in their daily methods of business to effectively promote the Business Opportunity and Herbalife product ranges to their prospects and customers.'
Performance Standards and Expectations 4C
Table Flipchart/
Tent Card

Incorporate technological advancements such as QR codes to take you to the relevant website for further information.
Include a product's features and benefits on the back page for distributers to use as a prompt when showing consumers
Use a tab system to flip to a specfic product
Use separate tent cards for different business units
Ability to brand effectively
A reliable tool that doesn’t require any special technical skills to master effective use
Affiliated Charitiable Organisations
Full transcript