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Events Comm Lesson 2 (OLD)

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Irene L

on 22 April 2012

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Transcript of Events Comm Lesson 2 (OLD)

Events Communication Recap 1. Form your own Event Company

2. Select a Client Cliennt Profile Company Profile

Client Profile Questions:

I. What is the company's brand image? If you were to describe the
brand's "personality," what would it be and why?

II. Who is the target audience?

III. How would you describe the company's products (without giving too much information away)? What is the product category? Goals vs. Objectives OPTION 1 – New Product Launch event Your group must identify and research on your chosen organization, and tailor an event to suit their needs. 1) To raise consumer awareness about their new product. 2) To take into consideration the current promotional mix of the company’s other products. 3) To incorporate creativity into the event to further enhance the client’s public image. OPTION 2 – International Sporting Event Client: The Singapore Sports Council (SSC)
Goal: Promote sports as a way of life to Singaporeans. To promote sports participation as a lifestyle choice OPTION 3 – Movie Premiere
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