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Australian cruise in November

Wine-tasting classes
by

Thomas Scournaux

on 4 February 2016

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Transcript of Australian cruise in November

http://www.onivins.fr/Vin/Informations/Etiquette.asp
http://www.hachette-vins.com/vin-pratique/fiches-vins/acheter-2/la-lecture-de-l-etiquette-9/1.html
Summary
Cruise description
Price
Itinerary
Services & facilities
Market research
Project
development

Promotion
Budget & Profit
Cruise description
Market research
New service
Promotion
Budget & Profit
17 days / 16 nights
Radiance of the Seas
17th of November
Perth
Interior stateroom : 3938€
Ocean view stateroom: 5118€
Balcony stateroom: 6058€
Dining options
Rest and relaxation
Action and adventure
Entertainment &
shopping
Wine-tasting classes
Professional sommelier
Duration : 1h30'
3 parts
25 participants
Theoretical section
Historical information
Geographical information
Wines' components
Practical section
Blind wine-tasting
5 best vineyards
Tasting
Raffle
Print ad
Announcement
Costs
Incomes
Profit
Costs : 370 €
Incomes : 1125 €
Profit = 755 €
For one class
Pratical section: 10 bot. x 15€ = 150€
Tasting: 4 bot. x 15€ = 60€
Food: 40€
Prizes: 8 bot. x 15€ = 120€
TOTAL = 370€
Initial budget: 500€
Registrations/class: 25 pers. x 25€ = 625€

TOTAL = 1125€
Profit
For several classes
71% of wine consumers are not able to make the difference between several wines
56%
44%
Men consume a little more wine than women
The wine consumption depends on the purchasing power
Workers (72%)
Executives (88%)
People are curious about local wines when they are on holiday
78%
Main dining room
8 restaurants
3 pools
3 whirlpools
Spa
Fitness center
Rock-climbing wall
Mini-golf course
Basket-ball court
Jogging track
Video game arcade
Theater
Vegas-style Casino
Outdoor movie screen
Bars, clubs and lounges
Duty-free shops
How many people in this class have a cellar wine at home
Who often consumes wine in this class
How many girls/boys in this class drink wine
Full transcript