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Farmers Market

Sector View
by

douglas watson

on 26 April 2010

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Transcript of Farmers Market

FARMERS MARKETS
ENVIRONMENTAL SOCIAL ECONOMIC DIET & HEALTH CULTURE TOURISM "The definition of a Scottish Farmers' Market is a market in which farmers, growers andproducers from throughout Scotland sell their produce direct to the public. All foods/products sold should have been grown, reared, caught, brewed, pickled, baked, smoked, or made/prepared by the producer"
MARKET OWNERSHIP? SECTOR SCALE? MARKET DEVELOPMENT? THREE MODELS -

PRIVATE
COUNCIL / CITY CENTRE
PRODUCER WHAT DRIVES FARMERS MARKETS - ££££ PRODUCER TURNOVER
~£18m PER ANNUM MARKET TURNOVER ~ £0.5m PER ANNUM WE NEED MORE MORE
MONEY IN THE SYSTEM
TO GROW MARKETS PRODUCER OWNED CIRCUIT
MODEL? DRIVE FOOTFALL CONVERT TO SPEND TRADE UP REPEAT BUSINESS PROMOTION
LOCATION
SCALE QUALITY
VARIETY
PRICE RANGE
SELLING
EASE EXPERIENCE
CONSITENCY FARMERS' MARKET BRAND? ANY MARKET IN THE HIGH STREET
IS A FARMERS MARKET:? HOW DO WE PROTECT THE BRAND? PRINCIPLES OF RETAIL COMMUNITY MARKETS WIDER COMMUNITY BASED MARKETS
INCLUDING FOOD, CRAFT AND RETAIL
- GROWING
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