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Media's Affect on Body Image

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John Hansen

on 12 November 2013

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Transcript of Media's Affect on Body Image

Is anything Changing?
Media's Affect on Body Image
Starting out young:
Media targeting children
"To put it simply, the Disney Princess version of Merida has been sexed up, given a thinner waist, a narrower face, and big eyes that are much more similar to a Bratz doll than to the usual characters designed by Pixar. The glittery dress that Merida is wearing here is most similar to that dress you see above, which Merida is forced to wear at the archery competition and which she completely hates."

New Impossible Trends
Impossible Expectations
By Shaylyn
Wal-mart offers this costume on store shelves, which has caused a controversy because of the "sexualized" title. While the costume itself is fairly appropriate, many parents do not feel ok with purchasing this item for their young children because of what the word naught implies in today's society.
For too many American girls, being "model thin" is a very real aspiration, and it starts at a shockingly young age. In one recent study, researchers found that TV programs focused on appearance are swaying the self-esteem of girls as young as 5.
Body image issues are starting younger and younger in the minds of today's children. Which, when looking at the media targeting them, seems like an obvious outcome.
From Disney deciding it needs "prettier" princesses, to large chain stores marketing items (for children) that carry a sexual connotation, to child pageants, where parent's put too much emphasis on looks, and children win money for being coated in makeup and wigs. How can we expect our children to grow up confident with their bodies when everything they hear tells them the opposite?
Honey Boo Boo, now the star of a reality show, is one of many children exploited by child beauty pageants, and reality television. She is being taught, as are her pageant competitors, that make up and fancy clothes will win you money and get you what you want.
In conclusion, the mass media surrounds us with images of the “thin ideal” for females, an ideal that has become increasingly thin since the 1950’s and thus increasingly unrealistic for most girls and women. The messages and images that focus on the value of appearances and thinness for females have a significant negative impact on body satisfaction, weight preoccupation, eating patterns, and the emotional well-being of women in western culture. Research has demonstrated that the media contributes to the development and maintenance of eating disorders. Prevention and treatment of eating disorders should therefore include media literacy, activism, and advocacy. Given the prevalence of body dissatisfaction and disordered eating in females in our society, and the associations which have been found between eating disorders and the media, it would be prudent for professionals and the public to advocate for more positive and self-esteem building messages to be conveyed to females by the media. Future research should focus on ways to counter-act the effects of the media, in order to improve body satisfaction and self-esteem for girls and women in western culture.
The Media's Impact
“Boys Think Girls Are Like Books, If The Cover Doesn’t Catch Their Eye They Won’t Bother To Read What’s Inside.”

“Most fashion models are thinner than 98% of average American women” (Smolak).

“Approximately forty percent of newly identified cases of anorexia are in girls 15-19 years old” (Hoek). ‘Many kids- particularly teens- are concerned about how they look and can feel self- conscious about their bodies,’ (KidsHealth)

“If we get a girl who is bigger than a 4,
she is not going to fit in clothes.
Clothes look better on thin people.
The fabric hangs better”
(Cutrone, owner of People’s Revolution a production of fashion shows).

Model Definition

a three-dimensional representation
of a person or thing or of a proposed structure,
typically on a smaller scale than the original.

Women Vs. Men

The British Association of Model Agents (AMA) says that female models should be around 34-24-34 in and between 5 ft 7 in (1.70 m) and 6 ft 0 in (1.83 m) tall.[45] The average model is very slender. Those who do not meet the weight requirement often try for becoming a Plus-size model.[46] According to the New York Better Business Career Services website, the preferred dimensions for a male model are a height of 5 ft 9 in (175 cm) to 6 ft 2 in (188 cm), a waist of 30–32 in (76.20–81.28 cm) and a chest measurement of 36–40 in (91.44–101.60 cm).[47] Male runway models have been noted as being skinny and well toned.[48]

Men VS. Women
The British Association of Model Agents (AMA) says that female models should be around 34-24-34 in and between 5 ft 7 in (1.70 m) and 6 ft 0 in (1.83 m) tall.
[45] The average model is very slender. Those who do not meet the weight requirement often try for becoming a Plus-size model.
[46] According to the New York Better Business Career Services website, the preferred dimensions for a male model are a height of 5 ft 9 in
(175 cm) to 6 ft 2 in (188 cm), a waist of 30–32 in (76.20–81.28 cm) and a chest measurement of 36–40 in (91.44–101.60 cm).
[47] Male runway models have been noted as being skinny and well toned.[48]

Comments that affect young women
Today's women VS. past women
The Fiji Just from 1995
As Paris Fashion Week, the iconic leader of Haute Couture and Pret a Porte comes to a close, the stage is being set for the first ever Fiji Fashion Week.

In the sunny isles of Fiji, Donalesi (Donna) Whippy wipes her entrepreneurial forehead as she watches local models strut their pace in rehearsal for the big day. The challenge is about which model wears what? After all, it is not about the model, but how best they can make an outfit, painstakingly designed look good for the buyer. For Donna it is but one of a long list of tasks to be done.
By Kristen Clausen
Plastic Surgery
Plastic surgery is on the rise in young girls due to the media saturation of unattainable body images. The age of women getting plastic surgery is getting younger with many high school girls getting procedures done.
Along with the obesity epidemic in America has come an explosion in weight-loss surgery, with about 220,000 operations a year — a sevenfold leap in a decade, according to industry figures — costing more than $6 billion a year. And the newest frontier is young patients http://www.nytimes.com/2012/01/08/health/young-obese-and-getting-weight-loss-surgery.html?_r=0
weight loss
May 25, 2011 - Lap-Band creator, Allergan, has requested that the FDA approve the weight loss procedures for anyone more than 14 years old.

This clearly shows the control the media has over the was we see our bodies. One way or another. Media also promotes surgery as the answer. Not all recipants are morbidly obese they are just unhappy with their weight because of the images used in asvertising .
By Andrea Thomas
Fuji case
Body image and the Fuji provide and ideal study site to investigate body image because television was not introduced there til 1995 and moreover, in Fiji culture, robust and larger types were consider more esthetically.
The Fiji case
Body image and Fiji provide and ideal study
site to investigate body image ,because television was not introduced to there till 1995 and moreover,in Fijian culture robust and larger body types were considered more aesthetically......

Your body image is how you perceive, think and feel about your body. This may have no bearing at all on your actual appearance. For instance, it is common in Western nations for women to believe they are larger and fatter than they really are. Only one in five women are satisfied with their body weight. Nearly half of all normal weight women overestimate their size and shape. A distorted body image can lead to self-destructive behaviour, like dieting or binge eating.
Body Image Affects Everything!
By: Megin
What about us?Imagine the transformation and the power of the media,they control about 2 out of five of our sense and now with the introduction of touch screen they going to even more control.
The media call this experience.
How we can stop the media from shaping us to day ?
Learn to love your body
your body will loves you
Better feel good then look good
Body transformation cost money and body
Body ideals, appearance norms, and eating patterns around the world are highly specific to the cultural norms of particular groups and countries of origin. When considering body weight expectations and eating behaviors, it is important to consider the access to mainstream media, the role of availability of food sources and the prosperity of nations.
Stop damaging your body it not worth it
Stop, Stop, Stop ....
Stop consuming media
Stop backing advertising
Stop being controlled
Imagine a free you
Pictures a new you
Live a new life, it's free
This is snap shot from Google search to day
I going to use Yahoo or wiki to day for my search on the web

BY: KC Bergstrom
Media's Affect on our Society
Media's Purpose

There is a purpose behind the media it is there to influence us. We don’t realize it but it is. The media is inundating us with information daily. When a sitcom comes on it is influencing you to believe that what we see represents real relationships, and it is designed to change our thinking and beliefs about relationships.

Media influence is used on television in an attempt to create an atmosphere to change your world view on how you regard social issues.

--Suzanne Glathar
Dying To Be Thin
Anorexia Nervosa
By Cindy Hansen
"From the perspective of the mass media, thinness is idealized and expected for women to be considered "attractive." Images in advertisements, television, and music usually portray the "ideal woman" as tall, white, and thin, with a "tubular" body, and blonde hair. The media is littered with images of females who fulfill these unrealistic standards, making it seem as if it is normal for women to live up to this ideal."Only a very small percentage of women in Western countries meet the criteria the media uses to define "beautiful"; yet so many women are repeatedly exposed to media images that send the message that a woman is not acceptable and attractive if she do not match society's "ultra-thin" standard of beauty"
Sedar, Kasey L. "Female Body Image and the Mass Media: Perspectives on How Women Internalize the Ideal Beauty Standard." Westminster College: A Private Comprehensive Liberal Arts College in Salt Lake City, UT, Offering Undergraduate and Graduate Degrees in Liberal Arts and Professional Programs, including Business, Nursing, Education and Communication. N.p., n.d. Web. 27 Oct. 2013.

Media's Effect on Body Image

The popular media (television, movies, magazines, etc.) have, since World War II, increasingly held up a thinner and thinner body image as the ideal for women.

•In a survey of girls 9 and 10 years old, 40% have tried to lose weight, according to an ongoing study funded by the National Heart, Lung and Blood Institute.
•In a study on fifth graders, 10 year old girls and boys told researchers they were dissatisfied with their own bodies after watching a music video by Britney Spears or a clip from the TV show "Friends".
• A 1996 study found that the amount of time an adolescent watches soaps, movies and music videos is associated with their degree of body dissatisfaction and desire to be thin.
•One study reports that at age thirteen, 53% of American girls are "unhappy with their bodies." This grows to 78% by the time girls reach seventeen.


Karie Moulton
Ideal Female Bodies
Media teach young people that the ideal female should have a big chest, small waist, lean hips, no blemishes, no stretch marks, and no wrinkles. Young women are taught that if they do not meet this ideal, they should exercise, diet, get cosmetic surgery, or buy expensive makeup and creams to achieve it. Yet the reason supermodels are so famous is precisely because they are not typical; though they may work to keep their bodies healthy, their proportions are often unable to be imitated naturally. Young women, whose bodies are often going through growth spurts, can damage their bodies by eating too little, exercising too much, or undergoing surgery in response to the quest for "unachievable perfection."
Ideal Male Bodies
Media also teach that males should be tall and blemish-free, have broad shoulders, toned arms, “six-pack” abs, and a small waist. Though there are few studies on the body image of males, we do know that young men who do not meet these ideal standards often turn to steroids, over-exercising, and restricting their diets to create what they believe to be "the perfect body."


Body Image
The media has a profound effect on the way people view themselves. How your mind distorts your own image is something that is hard to fix.
Body image is the picture in our mind’s eye of how we look to ourselves. It reflects our beliefs about how we think others perceive us and captures how we experience the feeling of “living” in our bodies. Adrienne Ressler, MA, LMSW, CEDS
The Dove Campaign for Real Beauty
Imagine a World Where Beauty is a Source of Confidence, Not Anxiety
Dove ad: The Evolution of Beauty (Time-lapse)
This video is absolutely mind-boggling. If you start actually looking hard at all the pictures you see of beautiful people every day you can tell they are photoshopped. This does not help with our perception of beauty.
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