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How to Find a Buyer

Marketing Plan for Luxury Properties "Power Marketing"
by

Cesar Herrera

on 28 July 2016

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Transcript of How to Find a Buyer


Auction Web Site
International Real Estate Web Sites
Targeted Mailing
E-Campaigns, E-Blast
Social Media
Activity Reporting Professional Photos

Presentation Book
International Real Estate Magazine-Print Ads
Auction House Lobby Exposure
Auction Catalogues Ads and Promotion Cards
PR Support
Events Never exclude agents from a sale Maintain stellar agent relations Build network of luxury agents Buyers comes from others agents
90% of the time Control positive
Psychology Press release Hire PR firm Market by association with
Luxury products Market by association
luxury charity events Make the "last call" Make the "last call" Make the "last call" Direct mail: Just Listed cards
Direct Mail: Brochures to 2-3
Direct Mail: Just Sold cards Discourage "quiet" listings
Only exclusive listings Open House for all agents Open house for society agents Private open house for neighbors & clients How to find a Buyer How to create Competition


Create a defensible, credible value

Call abutters

Expose property to all agents

Use media: Internet, direct mail, social media, ect...

Have a syncronized showings

Make everyone aware of offers

Use print ads to catalyze interests

Make the "last call" to all agents

Orchestrate multiple bidders simultaneously How to Find
a
Buyer Communicate constantly
with agents Our Job is not to have one buyer, but to bring in all the buyers in the marketplace through the brokerage community. The role we play The more bidders the better Marketing Tools:
We have the right ones We will find the buyers for your home Perform to get buyers We are hire because we will use every means possible to find all buyers in the marketplace, get them all together " in a room", raise their comfort level to bid, and then control the psychology of the sale to effectuate the highest price by getting two or more to bid simultaneously.
Full transcript