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Social Media Week Miami: Sponsor Pitch

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Meaghan Hendricks

on 12 July 2016

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Transcript of Social Media Week Miami: Sponsor Pitch

Lawrence Pedrosa
lpedrosa@eventcrowd.us
SEPT 14-18, 2015
SPONSORSHIP
PACKAGES

Hosted By:
GLOBAL AND LOCAL SPONSORSHIP OPPORTUNITIES
SMW will assist in building a comprehensive, custom package to include creative ideation, strategy, design and execution.
Erneto Sosa
esosa@eventcrowd.us
Teresita Chavez Pedrosa
General Counsel/ Media Relations
teresitachavezpedsosa@gmail.com
Contact
WHAT IS SOCIAL MEDIA WEEK?
Event Chair
LCO Lead City Organizer Event Chair
A global conference and news platform sharing insights, ideas, and trends with the world.
REIMAGINING HUMAN CONNECTIVITY
THE 2015 THEME
"UPWARDLY MOBILE: THE RISE OF THE CONNECTED CLASS"
In 2015, SMW will explore the power and
potential human connectivity through the global theme "Upwardly Mobile: The Rise of the Connected Class" asking the fundamental question:
How can
all
humans achieve more in a connected world?
CONTENT & PROGRAMING
With a network of over 5,000 thought leaders, SMW’s world class programming team will lead curation, program design and execution of a single event session, masterclass or a
half or full day program.
SPECIAL EVENTS & CAMPAIGNS
In addition to sponsoring sessions, half day tracks of programming or a masterclass, brands can also engage with SMW participants through other types of activations.
+ Content, installations, events, and campaigns
70K
195K
WHAT IS SOCIAL MEDIA WEEK: MIAMI?
SMWMiami Conference is entering its 2nd year. Official events take place at a main campus venue The Miami Ad School, with independently hosted events happening throughout the city - including showcases, parties,
brand launches, and meetups.
Kim Garst
Forbes Top 20 Women Social Media Power Influencer
"Social Media Week Miami is about sharing the best ideas, innovations and social media strategies in today's social world.
You will definitely get immense value from attending!"

30M
Social Impressions
128.8M
Total Reach
8K
Interactions
500
Attendees
Hosted By:
SMWMIAMI NEW VENUE
A 15k square foot building,
Miami Ad School
offers two floors, three masterclass rooms, one theaters and an expansive networking, co-working and exhibition space on the ground floor.
The Miami AD School is located in the
Wynwood
area one of the most urban art areas in South Florida
INSIDE
5,000 PRESS MENTIONS ANNUALLY,
GENERATING MORE THAN
600M PRESS MENTIONS WORLDWIDE.
CONFERENCES & EVENTS
+ Hosted in
20+
countries across
six
continents
+
5,000+
participating speakers
+ content in
nine
languages
+
Streamed all over the world via web and mobile
NEWS & PUBLISHING
+
Global
network of writers and contributors
+
Sharing
insights with subscribers and followers globally
+ Interviews, insights, product reviews and opinion pieces
+ Research, whitepapers, and trends analysis
OUR BRAND PARTNERS
SMW partners with global brands, agencies, publishers, startups and platform companies to provide deep level engagement with the worlds most hyper-connected professionals
We can provide a number of solutions for brands: Custom or Turn-Key Packages, including Branded Experiences, Content & Programming and Special Events and Campaigns.
Past brand
partners include:
BRAND PARTNERSHIPS
+
Custom
creative solutions
+ Strategy and Execution
+
Experimental
and
integrated
marketing
+
local
,
regiona
l, and
global
activations
OUR GLOBAL REACH
600M
Total Reach
25+
Cities
5K
Speakers
Attendees
Facebook
96K
Twitter
100K
Subscribers
OUR AUDIENCE: SMWMIAMI
JOB LEVEL
39%
Experienced Professional
22%
Management (below c-level)
21%
Executive (C), Founder & Investor
15%
Entry Level Professional
5%
Student
COMPANY SIZE
AGE & SEX
INDUSTRY SECTOR
38%
Marketing, Advertising, PR & Comms
21%
Media, Publishing & Entertainment
15%
IT, Fashion/Lux, Non-Profit, Services

26%
Other: start-ups, entrepreneurs,
investors
51%
1-50
36%
52-200
11%
201-5000
2%
5000+
2%
Under 21
47%
21-34
32%
35-44
19%
45-65
44%
Male
56%
Female
The SMWMiami community is made up of senior marketers, founders & entrepreneurs, influencers, & digitally connected consumers who thrive in the hyper-connected world and push the boundaries of the status quo.
Represented businesses span most industries and range from small and medium-sized to the world’s largest and most high profile brands.
YPLAN'S WHEEL OF FORTUNE
FORD FIESTA MOVEMENT
NOKIA 'NOW STUDIO'
SMW BRANDED COCA COLA CANS
SPOTIFY’S FUTURE
OF SOCIAL MUSIC
HALF DAY TRACK

PERCOLATE’S
CONTENT MARKETING
REVOLUTION

NOKIA’S
DESIGNING YOUR DAY
MASTERCLASS
GOOGLE+ & WARBY PARKER HANGOUT INSTALLATION
SMW works with brands to custom design branded experiences that suit almost any budget. Creative includes ideation, strategy, design and execution.
GOOGLE+ & WARBY PARKER HANGOUT INSTALLATION
OCULUS RIFT DEMOS
BRANDED EXPERIENCES
FORD'S
FIESTA MOVEMENT CAMPAIGN LAUNCH
LEICA'S
PHOTO BOOTH & INSTALLATION
SPOTIFY'S COLLABORATIVE PLAYLIST CAMPAIGN
SKYPE
WORKPODS
"Social Media Week Miami is one of the best investments you can make:
amazing talent, great networking, ideal venue! See you there!"
Glen Gilmore
FORBES Top 50 Social Influencer
PRICING
CITY HEADLINE
From $150K
Providing brands with exclusive headline rights and a local presence across a blended range of city-wide activations.
CITY SUPPORTING
From $50K
Tiered City Supporting Packages provide brands with an opportunity to engage attendees throughout the conference and across multiple activation points.
Published rates are based on a per-city sponsorship, and does NOT include design and build out costs.

Exhibition booths provide brands with the opportunity to have a physical presence in SMW’s main venue space.
from
$10K-$35K
Sponsor a single session, a mixer or track of programming, including sessions, presentations, keynotes and interviews
+ Post event wrap-up report with media mentions
+ Included in press outreach, newsletter and via social media
+ Brand placement across local website
+ Additional speaking opportunities subject to availability
Installation space (booth) in official venue(s)
Host up to three curated events (panel, workshop, mixer, party)
Exclusive “Headline Sponsor” city naming rights
+ Host multiple sessions within content track
+ Additional speaking opportunities (Subject to availability)
+ Published company profile or Q&A interview on local city blog
+ Listed in main events schedule and logo inclusion on sponsors page
+ Dedicated promotion and mentions on Twitter/Facebook
+ Shared Twitter chat-depending on availability
+ Logo placement on stage signage
+ Venue space, AV, and livestreaming production
+ Venue space, AV, and livestreaming production
+ Host an interactive hands-on workshop or product demo
+ Listed in main events scheduled as Featured Event
+ Dedicated promotion and mentions on Twitter / Facebook
+ Shared Twitter chat- depending on availability
+ In class physical / branding
+ Listed in main events schedule and logo inclusion on sponsors page
+ Centrally located on the ground floor
+ Standard size available (10x10) 
+ WiFi throughout the week 
+ Standard furniture with iPads or plasma screen
+ Digital branding and onsite physical signage
+ Dedicated marketing, promotion, and social media
Standard deliverables include:
Standard deliverables include:
Standard deliverables include:
CONTENT TRACK/
SINGLE SESSION/EVENT
from
$7,500-$15K
from
$10K-$35K
MASTERCLASS/
PRODUCT DEMO
Masterclasses and Product Demo’s are a way for your brand to connect and engage more deeply with attendees in an intimate setting.
EXHIBITION BOOTHS
Bringing together the most high profile influencers in a VIP setting.
EVENING EVENTS
PHOTOBOOTH
OPENING &
CLOSING RECEPTION
$25K
Provide SMW attendees a way to
recharge their smartphones, tablets and PC’s and connect to the WiFi.
$15K
CO-WORKING, CHARGING
STATIONS & WIFI
SMW hosts a number of exclusive evening events which provide brands an alternative way of connecting with attendees
$20K
Custom creative photography installation for brands.
$15K
Providing press with a private space to work on event coverage and host meetings.
$20K
MEDIA/BLOGGER
LOUNGE
Provide attendees with an essential supply of caffeine.
$10K
COFFEE/BAR
Company profile and Q&A interview on local city blog
Headline sponsorship of opening & closing events
+ Brand placement across local web properties
Company profile and Q&A interview on local city blog
Host up to two curated events (panel, workshop, mixer, party)
City Supporting sponsorship in one local city
Additional speaking opportunities (subject to availability)
Inclusion in event press releases and in media outreach
+ Promo mentions on Facebook & Twitter
Full transcript