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IS Social media - January 2015

Introductory presentation on social media given at a session on 13th January 2015 for the University of Edinburgh Information Services Human Resources group.

Nicola Osborne

on 16 July 2015

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Transcript of IS Social media - January 2015

Change your Facebook Privacy Settings and Tools:
Change your Facebook Timeline and Tagging settings:
Block users, events, app invites, etc. in Facebook:
Disconnect or change the settings of Apps you use in Facebook:
How to approve or remove photo tags in Facebook (scroll to end of page):
Facebook safety resources – including tools for reporting issues:
Facebook Data Use Policy:
Facebook Privacy Policy:
Facebook Terms of Service:
Facebook Policies:
Facebook Help Centre:

Change your Google+ settings, including privacy settings:
Change your Google+ Security settings, check which Apps have permission for your account, update
your password:
Approving or removing name tags linking to your Google+ profile:
Reporting inappropriate content:
Google+ and Picasa Web Albums: Name tags:
Google+ Policies & Principles, including links to Privacy Policy and Terms of Service:
Google+ Help section: Digital Footprint Podcast
Security and privacy settings for Twitter – including photo tagging:
Blocking users on Twitter:
Reporting a Tweet or direct message for violations:
Reporting spam on Twitter:
Change which accounts you have “muted” in Twitter:
Twitter Privacy Policy:
Twitter Terms of Service:
Twitter Help Center:

FAQ: How do I configure my Privacy Settings? (any of these links will take you to an information page that also includes links to other phones/operating systems)
Windows phone:
FAQ: What happens when I block someone?:
FAQ: How can I tell if someone has blocked me on WhatsApp:
FAQ: What do I do if my phone is lost or stolen?:
Full WhatsApp FAQ:
WhatsApp Legal Info:

Snapchat Privacy Settings guide:
Abuse and Safety on Snapchat – including guidance on how to report inappropriate content, harassment, spam, etc.:
Snapchat Privacy Policy:
Snapchat Terms:
Snapchat support: Digital Footprint Podcast

Search removal request under data protection law in Europe (form):
This May 2014 article from Search Engine Land explains what happens during that process:
Google Privacy & Terms:

Request to block Bing search results in Europe (form):
Bing Privacy Statement:

WordPress Privacy Settings:
How to manage and moderate comments on your blog:
WordPress Support – Comments, includes guidance on how to manage comments and notes that you cannot remove or edit a comment once left on someone else’s blog:
Wordpress / Automattic Privacy Policy: Terms of Service:
Wordpress Support:
Blogger privacy settings:
Blogger Comments guide:
Report abuse on Blogger:
Blogger Content Policy:
Blogger Terms of Service:
Blogger Help Center:

Tumblr privacy settings: Digital Footprint Podcast
Tumblr Account Security, including information on preventing spam:
Communicating with Users on Tumblr:
Tumblr Privacy Policy:
Tumblr Terms of Service:
Tumblr help information:

Pinterest Privacy settings:
Account security and hacked accounts on Pinterest:
Pinterest Limits and blocks:
Pinterest Copyright:
Pinterest Privacy Policy:
Pinterest Terms of Service:
Pinterest Help Center:

LinkedIn Privacy and Settings:
LinkedIn privacy settings information – includes most key security and privacy settings information:
LinkedIn Privacy Policy:
LinkedIn User Agreement:
LinkedIn Help Center:

Edit account settings: Privacy Policy: Help Center:

FigShare Privacy Policy:
FigShare Terms and conditions:
FigShare FAQs:

ResearchGate Q&A support information, including how to delete a question and how to delete an answer:
ResearchGate Statement on Privacy and Data Protection:
ResearchGate Terms and Conditions:
ResearchGate Help Center:

Flickr Privacy Settings:
Flickr / Yahoo! Safety Center:
Flickr Community Guidelines:
Yahoo! / Flickr Privacy Policy:
Yahoo! / Flickr Terms of Service:
Report Abuse on Flickr (form):
Flickr Help Forum:

Instagram: Controlling your visibility, including privacy settings:
Blocking people on Instagram:
Instagram Privacy Policy:
Instagram Terms of Use:
Instagram Help Center:

YouTube Account Privacy Settings:
YouTube Video Privacy Settings:
Copyright on YouTube:
YouTube Policy and Safety Hub:
YouTube / Google Privacy & Terms: Digital Footprint Podcast
YouTube Terms of Service:

Privacy Settings in Vimeo:
Vimeo FAQ: Legal Stuff: Privacy Policy:
Terms of Service on Vimeo:
Vimeo Help Center:

C|net: How to share a Vine video privately:
Vine Privacy Policy:
Vine Terms of Service:
Twitter Help Center – FAQs about Vine:

Medium Help - Profile & Settings:
Medium Privacy Policy:
Medium Terms of Service:
Medium Help Center:

Google Groups Help: Assign access legels to a group:
Google Groups Privacy Notice (sits alongside the Google Privacy Policy):
Google Privacy Policy:
Google Terms of Service:
Google Groups Abuse and spam help:
Google Groups Help: Digital Footprint Podcast

European Commission Factsheet on the “Right to be Forgotten” ruling (C-131/12):
EU 1995 Data Protection Directive:
EU Data Protection Regulation:
UK Data Protection Act 1998:
Copyright, Designs and Patents Act 1988:
Creative Commons UK:
ico. (Information Commissioner’s Office): Find out how to request your personal information:

Policy Links
Google Search
Bing Search
Google Groups
Social media are any websites that allow you to contribute, to engage, to connect with others and are "Web 2.0" tools (O'Reilly 2005).

Social Media include:

Facebook, Google+ and other social networking sites
Flickr, Instagram, Snapchat and other image sharing sites
YouTube, Vimeo, Vine and other video sharing sites.
LinkedIn,, and other professional networking sites.
Mendeley, Delicous, Diigo, and other bookmarking tools
StackOverflow, Jelly and other Q&A sites
What are Social Media
Nicola Osborne

Social Media Officer
Social Media
Support and advise around 40 projects and services and approx. 80 colleagues.
Author of EDINA Social Media Guidelines, co-author of University of Edinburgh Social Media Guidelines.
Lead Social Media module for University of Edinburgh MSc in Science Communication & Public Engagement, and contribute to MSc in Digital Education.
Royal Society of Edinburgh Spreading the Benefits of Digital Participation Inquiry Committee
Social media are core communications channels for us
16+ active public facing blogs
16 active Twitter accounts
6 active YouTube channels
2 active Google+ presences
Social media tools…

Are spaces that many of our students and staff are already using
Offer new ways to tell stories, to engage in dialogue, to reach out to your audience(s).
Rank highly on Google, Bing, etc. so can help direct attention to news, key resources, main websites, catalogue(s), etc.
May generate media interest in projects, any events or programmes you are running, any campaigning work you are engaged in.
Offer inexpensive ways to raise your profile with not only the local university community but with other professional peers, influencers, etc.
Why should you use Social Media?
How do you pick what to use?
What do they like?
What are their needs and interests?
What are they familiar with?
Do they have dislikes?
How will your social media activity fit them?
Think about the audience or community you want to reach...
And think about what you want to achieve through social media, for example...
Building your personal or a project/department brand
Networking or developing a new community
Discover new things through informal CPD
Creating new interest in an existing project or collection or idea
Reaching out to a community for a particular purpose...
What tools are out there?
What social media are you already using?
Local Resources
University of Edinburgh Social Media Guidelines
(currently being updated):
University of Edinburgh Social Media HR Policy:
UoE Social Media Community (next meet up is 28th Jan 2015, booking via MyEd):
UoE Social Media Community Facebook Group:
IAD Managing your digital footprint Campaign:
(for work or personal use)
Social Media is informal and personal but not necessarily casual...

How informal would you be in offline situations?
If professional begins to blur with personal friendships will this be OK or feel uncomfortable?
Are there aspects of your personal life (or people in your personal life) you would prefer to keep separate from your professional life?

Think about why you want to use a particular social media space, what you will use it for and who you will be communicating with...

But remember that professional behaviour offline can be very informal...
Professional and Personal

Project 365 #311: 071109 The Things We Do For Charity by comedy_nose:
Privacy by alancleaver_2000/Alan Cleaver:
At the University we use a huge range...
And how do you take part?
Think about what you want to do and what success would look like.
"23 Things"*
is a good concept to use if you generally want to explore...
Set some realistic goals about how often you will engage or post or explore content.
Try planning some of the content you want to share, or thinking about what how you can take part in the social media community you want to reach out to.
Think about how you will reflect or measure how things are going.
Look for communities and chats which might help - there are lots of discussions around specific hashtags, free online resources, presentations and blog posts etc. that can help you learn about particular social media tools and uses...
Talk to colleagues - the UoE Social Media Community is a great resource for professional projects.
What if it all goes a bit wrong?
Practical Tips

Always Fill In Your Profile
Make sure you include your name, role, affiliation and a link back to your authoritative web page - your institutional profile or departmental page or similar

Stay Up To Date
And if you are just trying out a new site or tool at least post an initial comment to say so.
Always use an Image - a photo, an appropriate avatar or similar*

If you don't want to use your photo you could try your Second Life self, an alter ego by which you are already known, or even your image as remixed by, say, the Mad Men Avatar generator - it should be personal and recognisable in other's news streams
Just Say No! to the default avatars!
Facebook, Twitter, LinkedIn, YouTube, Instagram, Tumblr - all mainstream and well used
Google+, Flickr, Vimeo, Vine, Medium, - all have particular strengths and large numbers of users
Blogs (WordPress, Blogger, Pebblepad, etc.), wikis, podcasts
- are the untrendy social media tools but still hugely influential., ThingLink, FigShare, etc. - offer specialist communities and functionality which can be brilliant.
Discussion boards, comment sections, ShareThis and social sharing buttons, etc. - all useful, all social media in some form...
International varieties too... Weibo, RenRen, Orkut (yes, it's still out there), Xing, hi5, Mixi, Cyworld, etc.
* Although I think a renaissance is occurring... see
Privacy and security settings enable you to have control of your presence from the start, but...

Almost all sites let you "delete" a post or a whole profile/presence, remove a tag, report and block a user, etc.
The university can support you if you face a difficult situation, professional bullying, etc.
Normal laws apply online too - so you can report serious issues to the police as well.
So, over to you...

What would you like to share or to find out?
Finally... I promised a few predictions....
Do you have social media ideas you have been wanting to try out?

Or ideas you think work really well?
Students will continue to shift to new social media and mobile spaces as organisations, parents, etc, join their current favourites...
But blogs, podcasts and other unsexy tools will continue to have impact, albeit with more edgey formats/styles.
Privacy and digital identity concerns will become mainstream
Big social media sites will keep their position through acquiring new sites and tools and technology (e.g. Facebook now own Foursquare, Instagram, What's App, etc.).
Something new will happen better connecting media streaming services (Netflix, Amazon Prime, etc.) to social media.
More paid for and privacy centred social media sites will emerge (e.g. Ello).
Mobile will continue to be *the* place that people engage with social media, news, blogs etc.
Wearables - Google Glass, Smart Watches, etc. - will start to impact on how social media sites look and work...
Full transcript